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Samsung Electronics Ranks No. 1 in Global Digital Signage Unit Sales for 7th Consecutive Year (DSConnection)

For the seventh consecutive year, Samsung Electronics maintained its position as the worldwide leader in digital signage unit sales. Recently released sales figures from IHS, the leading source of insight, analytics, and expertise in display technology, validate Samsung’s leadership in the industry, its pole position dating back to 2009. […]

digitalsignageconnection.com
Thu, Apr 21, 2016 at 9:09 AM

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Ask the Board – April 18, 2016 | CHRISTINA RADIGAN

What “calls to action” deliver the best results, and how are those results measured? […]

digitalsignageconnection.com
Mon, Apr 18, 2016 at 4:46 PM

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OOH Ad Research Company Peoplecount Joins Digital Place Based Advertising Association (DSConnection)

NEW YORK, April 13, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Peoplecount, an award winning research firm and innovative third-party supplier of audited out-of-home circulation data, has joined the association. DPAA members help brands effectively connect to consumers on-the-go at targeted locations. […]

digitalsignageconnection.com
Wed, Apr 13, 2016 at 9:16 AM

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Allure Announces New ‘Out of the Box’ Video Wall Packages for Cinema, Retail and Other Venues

Allure, a Christie Company and a leader in providing engagement and transaction technology solutions, has launched a new set of custom, “out of the box” Video Wall packages designed to make implementation easier, quicker and more cost effective, all while offering a choice of top quality displays, warranties and installation services.  Meeting the highest standards of quality and performance that are the hallmark of every Allure and Christie solution, these new video wall packages offer dynamic digital content creation options, the choice of brilliant 4K or LED technology, and faster project installations. […]

digitalsignageconnection.com
Wed, Apr 13, 2016 at 9:13 AM

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Ask the Board: How can beacon technology work for DOOH advertising? (DSConnection)

How can beacon technology best be applied to create value for DOOH operators? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “Beacons can help bridge the gap for Digital Out-of-Home (DOOH) operators and drive one-to-one mobile engagement with their customer’s core audience. […]

digitalsignageconnection.com
Mon, Mar 21, 2016 at 11:51 PM

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Scala Digital Experiences Featured in Six Partner Booths at Digital Signage Expo 2016

MALVERN, Pa., March 14, 2016 /PRNewswire/ — Scala, Inc., a leading provider of digital retail experiences, will be featured in six partner booths, including a presentation on messaging optimization in Google’s booth, at Digital Signage Expo 2016 (DSE). […]

digitalsignageconnection.com
Thu, Mar 17, 2016 at 8:12 AM

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DSE 2016 Booth Field Guide: Seemetrix

Seemetrix,  Booth FT10 in the Innovator Zone Here’s what Irina Magdenko, product manager at 3divi, has to say about the Russian company’s first appearance at DSE, showing its product Seemetrix. […]

sixteen-nine.net
Fri, Mar 11, 2016 at 1:23 PM

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OOH Beats Online Advertising in a Mobile World, says PJSC

The out of home media industry, no longer defined by painted billboards or vinyl, is taking dramatic steps toward delivering a more powerful and cost-effective media platform. […]

Editorial
Thu, Mar 10, 2016 at 10:32 PM

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DSE 2016 Booth Field Guide: Cenique

Cenique, Booth 236 Why do people going to DSE need to put your company on their Must See list of booths? Here are the 3 top reasons you MUST SEE Cenique at DSE: Affordable, Android-based Media Players starting at just $325 MSRP + 4K capability We’re introducing our new AIOs! […]

sixteen-nine.net
Wed, Mar 9, 2016 at 8:05 AM

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DSE 2016 Booth Field Guide: AdMobilize

AdMobilize, Booth FT3 Miami Beach-based AdMobilize will be at DSE for the first time, showing off its sensor-based analytics platform. This is what Mike Neel, the company’s marketing head, says visitors should expect. Why do people going to DSE need to put your company on their Must See list of booths? […]

sixteen-nine.net
Fri, Mar 4, 2016 at 1:14 PM

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US Senator Raises Consumer Privacy Concerns After Clear Channel’s Radar Comes On Screen

A prominent US Senator – Al Franken of Minnesota (Democrat) –  is going after outdoor giant Clear Channel Outdoor and another giant – AT&T – over news this week that the companies are leading a group teaming up to aggregate anonymous smartphone data to generate location and demographic analytics and hyper-target advertising on conventional and digital OOH ad signs. […]

sixteen-nine.net
Wed, Mar 2, 2016 at 5:42 PM

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16:9 in-Depth: What Is Beacon Technology And Why It’s Here To Stay

Guest Post: Milla Tomova & Nadia Terzieva, 2point0 Concepts You’ve probably heard about Bluetooth beacon technology, and wonder what it’s all about. Simply put, these gadgets are awesome, cheap and have a myriad of applications for your business. […]

sixteen-nine.net
Wed, Mar 2, 2016 at 9:42 AM

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Kinetic Worldwide Launches World’s First Tool To Measure Out-of-Home Ads’ Social Media Value (Bulldog Reporter)

Kinetic Worldwide, a specialist in activating on-the-move audiences through location-based media, announced the launch of Social Amplification Score (SAS) powered by FUEL Intelligence, an analytics and technology specialist, the world’s first measurement tool that allows brands to attribute consumer’s social media interactions directly to an out of home (OOH) media spend. […]

bulldogreporter.com
Thu, Feb 25, 2016 at 12:51 AM

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How Mobile Is Reinvigorating Out-Of-Home Advertising (Marketing Land)

Placed brings "OOH viewability" to billboards and in-cinema advertising. In many ways, billboards are in the same boat as other traditional media. They’re “static,” and ROI is challenging to measure. […]

marketingland.com
Thu, Feb 4, 2016 at 12:47 AM

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Randy Dearborn on the future of the industry and his plans for the Digital Signage Federation in 2016

By Nurlan Urazbaev, Editor-in-Chief, Digital Signage Pulse. Randy Dearborn, Vice President of Media Technology for MGM Resorts International, was recently elected Chairman of the Digital Signage Federation (DSF). Taking over from another brilliant industry veteran, Ken Goldberg, Randy Dearborn is inheriting a rich legacy to build on at the DSF. […]

Editorial
Wed, Feb 3, 2016 at 6:04 PM

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