Tim Sapsford, Managing Director of Meridian Outdoor. The digitisation of OOH is accelerating at pace. New technologies are continually emerging. […]
In 2017, OOH will outperform growth in overall advertising and the GDP (gross domestic product) because: Advertisers covet audiences outside the home; OOH is renowned for its ability to build brands; OOH connects the physical world to the digital world, amplifying other media; OOH media owners are investing in the future and leading from the front; Automation makes OOH easier to plan and buy, Geopath improves measurement; Government will be more of a partner and less an impediment; “Ultimately,” says media analyst Omar Akhtar, “you have to look at where people spend the most amount of time to see where ad spending will increase. […]
Data is also expected to play a greater role in planning OOH campaigns in the future. Media planners and marketers are looking for more granular audience data to target and segment OOH audiences. […]
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How fresh are fruits and vegetables in your local supermarket? Belgium Ad Agency Air and grocery outlet Delhaize provided the answer to the Belgium public with the ‘Delhaize Live Harvest’. […]
On Friday 9th December, a message written completely in Aurebesh ‘Star War’s language’ was displayed on the large digital billboard in Piccadilly Circus. Part of a wider brand campaign promoting O2 Priority’s partnership with Disney’s Rouge One: A Star Wars Story, die hard Star Wars fans were encouraged to try and crack the code to win a pair of tickets to an exclusive screening. […]
Clear Channel UK has launched ‘Malls Live XL’, premium large format digital screens in Malls right across the UK. Malls Live XL has been unveiled with the launch of full motion portrait screens in Festival Place in Basingstoke, Manchester Arndale and Intu Merry Hill by the end of 2016. […]
The UK skin care brand Dermalogica has streamlined a range of digital displays in its retail locations – putting them on a network and adding new smart signage displays to drive promotions and build up its “Hero” products. […]
OOH is on the cusp of a new evolution: how it’s planned, bought and it’s interaction with people. Mixing all of these ingredients together moves OOH into an unseen and largely untested realm – meaning many of our pre-existing rules, recommendations and benchmarks will be re-examined. This evolution will come via the following three aspects... […]
What’s Wrong About Cold Calling: 30 cold calls in a day is unrealistic. No one wants to do that and it’s unproductive. Let’s be honest. […]
Convergent, a Ballantyne Strong (NYSE MKT: BTN) company and Digital Signage as a Service (DSaaS) provider, is implementing its FusionDX(SM) Ad Network service for digital out-of-home (DOOH) network provider Pervasive TV. […]
The Australian beauty retailer MECCA Brands has started opening what it has dubbed “connected” store – loaded with digital displays intended to connect with customers. A shop at Myer Melbourne was the first to get a set-up that includes a total of six 2×1 55? portrait columns, plus a giant 65? […]
QMS Media Ltd (ASX: QMS) has dudded its retail investors by raising $20 million in capital via a placement and not offering existing shareholders a Share Purchase Plan (SPP). That’s rather surprising given of the company’s 1,190 shareholders; just 103 held more than 100,000 shares in the company at the end of June 2016. […]
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A crowd analytics platform that boosts the effectiveness of ad campaigns by introducing real-time targeting to digital out-of-home (DOOH) media, has joined the rapidly growing trade marketing association. Mira's real-time location data and creative optimization algorithms help advertisers determine which creative assets would be most effective based on the audience that is immediately present. […]
