Raw Feed & Search

Captivate and Broadsign Partner to Deliver New programmatic DOOH Channel

…the Broadsign Reach programmatic DOOH platform, op… · …on that will expand programmatic access to Captiva… · …ave a wider pool of programmatic DOOH inventory to… · …of keen interest to programmatic media buyers look… · …neration; automated programmatic DOOH transactions… · …Extensive digital signage network converges with t… […]

dpaaglobal.com
Tue, Feb 16, 2021 at 12:51 PM

Permalink

Captivate and Broadsign Partner to Deliver New programmatic DOOH Channel

…the Broadsign Reach programmatic DOOH platform, op… · …on that will expand programmatic access to Captiva… · …ave a wider pool of programmatic DOOH inventory to… · …of keen interest to programmatic media buyers look… · …neration; automated programmatic DOOH transactions… · …Extensive digital signage network converges with t… […]

broadsign.com
Tue, Feb 16, 2021 at 7:30 AM

Permalink

Captivate’s DOOH ad inventory can now be bought programmatically via Broadsign Reach SSP (rAVe Pubs)

…ce buildings to its programmatic buying inventory … · …ave a wider pool of programmatic DOOH inventory to… · …of keen interest to programmatic media buyers look… · …Broadsign is including Captivate’s network of el… […]

ravepubs.com
Tue, Feb 16, 2021 at 12:10 AM

Permalink

ExchangeWire: Experts predict measurement, standards and programmatic buying will boost the growth of OOH advertising in 2021

…orota Karc, head of programmatic, WallDecaux (JC… · …encies sustained by programmatic DOOH in 2020 will… · …ter communicate how programmatic can help improve … · … take notice of how programmatic and addressable t… · …e accustomed to the programmatic and addressable t… · …utions across their programmatic digital out of ho… · …Grace Dillon interviewed Dorota Karc of WallDecaux… […]

exchangewire.com
Mon, Feb 15, 2021 at 7:00 PM

Permalink

How programmatic accelerates digital OOH in Asia (Malaysia Marketing)

… to their networks, programmatic trading is starti… · …. To understand how programmatic accelerates the d… · … we need to look at programmatic fundamentals. … · …components to every programmatic transaction: F… · …e the real magic of programmatic happens: the tech… · …at you can buy with programmatic and that you can�… · …it impossible. With programmatic DOOH, it only tak… · …By Remi Roques, GM Broadsign APAC. Across Asia,… […]

malaysiamarketing.my
Mon, Feb 15, 2021 at 6:58 PM

Permalink

Vistar Media’s Ben Baker explains why buyers should use programmatic DOOH to reach target audiences in today’s uncertainty (Mumbrella)

… the ability to buy programmatically, brands can a… · … ads. Additionally, programmatic allows for the qu… · …ly these days, with programmatic, marketers can in… · …Ben Baker, Vistar Media ANZ: With shifting state a… […]

mumbrella.com.au
Sun, Feb 14, 2021 at 7:15 PM

Permalink

Hivestack executive: Digital and programmatic will drive OOH advertising’s revival after the pandemic (City A.M.)

Nigel Clarkson, Chief Revenue Officer at Hivestack. The billboard industry – also known as out-of-home (OOH) advertising – earlier this month received a welcome shot in the arm comparable to the good news surrounding the UK’s vaccination efforts. […]

cityam.com
Sun, Feb 14, 2021 at 7:12 PM

Permalink

New digital billboard series from Daktronics supports programmatic advertising, audience measurement and mobile integration

…he latest trends in programmatic advertising, audi… · …Daktronics (NASDAQ-DAKT) of Brookings, South Dakot… […]

daktronics.com
Thu, Feb 11, 2021 at 11:17 PM

Permalink

DPAA Expands Board of Directors with Addition of Digital Media and programmatic Executives

…rd, particularly in programmatic,” said Barry Fr… · …Today, VIOOH trades programmatically in twelve mar… · … through the use of programmatic and open real-tim… · …e the shift towards programmatic OOH will become e… · …driving adoption of programmatic and digital techn… · …Iván Markman of Verizon Media and JC Conti of VIO… […]

dpaaglobal.com
Wed, Feb 3, 2021 at 10:57 AM

Permalink

MediaPost: DPAA Expands Board Of Directors, Adds Digital Media And programmatic DOOH Experts

…eaching benefits of programmatic OOH, which I beli… · …Today, VIOOH trades programmatically in twelve mar… · … through the use of programmatic and open real-tim… · …ty, attribution and programmatic capabilities in t… · …, digitization, and programmatic trading growth of… · …by Laurie Sullivan. Iván Markman, chief busine… […]

mediapost.com
Tue, Feb 2, 2021 at 6:03 PM

Permalink

programmatic DOOH’s pause/cancel feature attracts more buyers (Billboard Insider)

…zano said that that programmatic buyer priorities … · …On this week’s OAAA suppliers webcast Vistar’s… […]

billboardinsider.com
Fri, Jan 29, 2021 at 7:19 PM

Permalink

OAAA Coffee Break: programmatic DOOH Q&A with Matt Prohaska & Stephanie Gutnik (Video, 5:20)

Take 5 minutes and join OAAA's Programmatic Committee members, Stefanie Gutnik of OUTFRONT Media and Matt Prohaska of Prohaska Consulting as they chat through a few questions regarding third-party cookies, practices in measurement and attribution, and more. […]

youtube.com
Tue, Jan 26, 2021 at 4:30 PM

Permalink

VIOOH says programmatic outdoor approaches an omnichannel tipping point (New Digital Age)

…e huge potential of programmatic outdoor not just … · …ations. The move to programmatic takes this a step… · …e huge potential of programmatic trading and techn… · …easure and optimise programmatic OOH alongside oth… · …al they plan to use programmatic outdoor within om… · …clear part of their programmatic and digital strat… · …ght location. Being programmatic, OOH can now be f… · …dopter of utilising programmatic outdoors within o… · …is this ability for programmatic outdoor to identi… · …s can now be bought programmatically means campaig… · … campaign. In going programmatic, OOH ads have bec… · …he advancement that programmatic DOOH represents, … · …ue to train delays, programmatic digital out of ho… · … This weaving of programmatic outdoor into omni… · …and activation that programmatic enables means thi… · …20” report shows, programmatic OOH is gaining tr… · …ntral part to their programmatic plans, the channe… · …programmatic outdoor advertising is headed for a �… […]

newdigitalage.co
Tue, Jan 26, 2021 at 12:10 AM

Permalink

Lamar Advertising’s Vancouver Area Digital Transit Inventory Now Available for programmatic Buying (Lamar)

…ilable for purchase programmatically by advertiser… · …ability to activate programmatically on BC transit… · …inventory available programmatically we will now h… · …ntory, please visit programmatic.lamar.com. … · …Lamar Advertising Company (Nasdaq: LAMR), one of t… […]

lamar.com
Tue, Jan 26, 2021 at 12:10 AM

Permalink

Verizon Media launches first programmatic DOOH campaign at HKIA (Marketing-Interactive)

… launched the first programmatic DOOH campaign at … · …Hong Kong International Airport is one of the city… […]

marketing-interactive.com
Tue, Jan 26, 2021 at 12:10 AM

Permalink