Blue Bite and Lamar executives: The future of OOH advertising is programmatic DOOH, IOT and engagement-based metrics (Podcast by Blue Bite)
OOH Advertising is no longer limited to static billboards on the side of highways. A variety of digital aspects are being incorporated, including geofencing and programmatic, that have enabled the industry to shift from an impression-based medium to an engagement-based medium. […]
Sun, Nov 28, 2021 at 5:52 PM