The hands-on, interactive hour-long session that enable attendees to understand the importance of TCO and how it is calculated. […]
Next week at Integrated Systems Europe invidis will offer daily Market Briefings and Guided Tours. Moreover every day Florian Rotberg will give a presentation in the ISE Commercial Solutions Theater (hall 8). The Managing Director of invidis will as well be one of the speakers at an InfoComm panel. […]
The Tate ran a dynamic creative digital out-of-home campaign using Liveposter technology in London’s Hammersmith, showing art from the gallery’s archive that was relevant to that moment. The posters were automatically triggered using Liveposter’s “relevance engine”, which drew on data including time of day, traffic flow, weather, phase of the moon and flight arrival times. […]
The ultra slim bezel displays provide Philips’ “Smart” features, including real-time content playback from a URL, auto-recovery failover to a local USB thumb drive and seven-event day-part scheduling. […]
In Google’s top ten marketing topics, data, automation and digital came out on top, as well as new ad formats to help brands rise above the hubbub of digital activity and engage consumers. ‘Smart’ data marketing: While "big data" has been trending for some time, it’s more relevant than ever. […]
Asia overtook Europe to become the second-highest generator of mobile ad impressions on the Opera Mediaworks mobile ad platform at the end of 2013. According to Opera Mediaworks, smartphone adoption rates across 29 APAC countries have spiked from 48% to reach 60% in 2014. […]
Marketers must account for the possibility a shopper saw several types of ads before making a purchase, and account for that channel overlap. Also, figure in the potential for fraud, which varies considerably based on the type of ad. […]
The annual Preset Mixer is now 85% sold out – not bad for three days. Here’s a map of where all the folks are coming from. Most, as you might expect are from the big metro areas of Canada and the US, but we have people registered from Australia, Finland, Italy and Slovenia. […]
The expansion is based on new customer wins, expanded headquarters in Germany and increased sales and channel support. […]
With the growth of digital technology comes the growth of digital out of home advertising, and investments in digital billboards, posters and interactive outdoor advertisements are expected to increase by over 14% each year until at least 2017.Research has shown that the average global consumer is exposed to various kinds of digital out of home media for 14 minutes each week, with this amount obviously significantly higher for those who live in major cities such as New York and London. […]
Ultra-slim display is designed for 24/7 operation for digital signage and other commercial installations. […]
Lower cost addition to VIEW Pro family of encoders and decoders broadens the company's line of professional media streaming solutions. […]
You know that argument you hear from vendors, that serious end-users with a lot of scale will never go with free software solutions and entry-level hardware? It’s probably true in a lot of cases, but not always. And I think things are shifting, in part because of who is now working with free. […]
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What are the biggest and most meaningful changes to date in the way in which the Internet of Things has affected digital out-of-home, and what changes should be anticipated? […]
