Gazprom to buy Profmedia TV assets
R […]
screendigest.com
Thu, Nov 28, 2013 at 11:00 PM
Thu, Nov 28, 2013 at 11:00 PM
R […]
[…]
[…]
[…]
Anyone who's ever failed to close a pop-up knows that advertising today is more about interruption and intrusion than compelling narratives or a good laugh. We don't add value. If anything, we often take it away. […]
A recent article in one of the U.S. ad industry’s better-known trade publications seemed to suggest that the digital out-of-home sector faces a problem big enough to sap many of its strengths: the absence of widespread real-time and programmatic ad buying for spots on DOOH screens. […]
A panel of key industry figures joined Marketing to discuss how the marketer's role is changing as technology redraws the business landscape. The past few years have been uniquely challenging for marketers. As well as facing disruptive transformation in many markets, the role of the marketer is under scrutiny as never before. […]
Twitter (NYSE: TWTR ) recently released a blog post touting its advertising platforms as highly influential on holiday shopping. The post outlined analysis conducted by marketing research firms Crimson Hexagon and DB5, and ultimately asserted that 64% of Twitter users have purchased a product because of Twitter. […]
Marketers across the globe now have access to an infinite number of options for advertising their brands to the masses. The online advertising industry is growing at a faster rate than ever before. A majority of advertising techniques are driving significant returns to brands provided they have properly analyzed their market potential and have a set of clearly defined target audiences. […]
Ooh! is claiming an Australian first with its ‘temperature-parting’ technology which allows advertisers to change its digital billboard messages based on the local temperature. Unilever is the first client to use the technology, with its Magnum and Lipton Ice Tea products to be promoted on days when the daily maximum forecast exceeds that area’s monthly maximum average temperature. […]
With increased adoption of its integrated IP video and digital signage solutions, Haivision announces the availability of CoolSign™ 5.0 and the new CoolSign Display Engine. With a scalable, data-driven infrastructure, Haivision’s CoolSign digital signage system integrated with the Furnace™ IP video system brings global organizations efficiency to their communications. […]
Advantech, the embedded platform and integration services leader has signed an agreement with Avnet Technology Solutions starting. The partnership is formed specifically for the ProAV market in Europe. Avnet Technology Solutions is a global IT solutions distribution leader and an operating group of Avnet, Inc. […]
For restaurants of all sizes and styles, the new DigiMenu-Pro from SmartAVI is the perfect way to engage customers, make sales and increase business. Creating effective restaurant menus with attractive images and dynamic messaging is easier than ever with the newly released DigiMenu-Pro from SmartAVI. […]
Zoom Media, winner of 3 awards at this year’s AdClub Out of Home Showdown, innovated once again by coming up with a creative idea and bringing it to life in a tailored concept. Media Experts recently retained Zoom’s services to promote the launch of the Fibe wireless TV service in the Ottawa market. […]
McDonald’s stores in the United Kingdom have been steadily testing and expanding the use of customer-facing digital display systems, as the quick service restaurant giant seeks innovative new ways to increase footfall, communicate broader menu options, and boost average customer spends. […]