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Beacon technology and airport media: the future is bright (pioneeringooh)

Beacons are fast becoming the technology of the moment. Sectors as diverse as retail, public services, entertainment and leisure are all harnessing the benefits of using these small, wireless devices, to very different ends. Beacons are a type of low-cost, micro-location-based technology that uses Bluetooth low energy (BLE 4.0) to communicate with mobile devices. […]

pioneeringooh.com
Thu, Feb 12, 2015 at 8:50 PM

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City Outdoor presents Leeds Central digital billboard (pioneeringooh)

City Outdoor has recently launched Leeds Central, a portrait screen measuring 3.94m wide v 5.86m high, which delievers over 1.5m impacts (per 14-day campaign) Built on the famous grade II listed Yorkshire post tower, Leeds Central is situated at the largest intersection in the city centre. […]

pioneeringooh.com
Thu, Feb 12, 2015 at 8:46 PM

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DOOH Campaigns: You’re 66 mins from, being one of the gang (Posterscope)

To drive bookings of their Woburn Village which opened mid-last year, Center Parcs created a London-centric digital campaign which used location specific creative. The copy details how near the Parc is from each site location (in minutes), along with multiple images that showcase the range of activities available such as swimming, climbing, spa, etc. […]

pioneeringooh.com
Thu, Feb 12, 2015 at 8:43 PM

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MediaPost: mobile advertising and commerce market update

The mobile sales landscape is accelerating. Just look at Christmas Day 2014, when mobile sales were 8.3% greater than mobile transactions on Christmas Day 2013. With no weakening in sight, in 2014 there were around 4.5 billion people worldwide using mobile phones, with 1.75 billion of those being smartphones. […]

mediapost.com
Thu, Feb 12, 2015 at 8:36 PM

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LG Electronics Launches HDBaseT-enabled Digital Signage Displays

LG's LS75A series of full HD digital signage displays is now HDBaseT-enabled. […]

digitalsignageconnection.com
Thu, Feb 12, 2015 at 8:33 PM

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DOOH ad platform rVue reports 231.5% increase in revenue for Q4 and 124.4% for 2014

rVue Holdings, Inc., (OTCQB: RVUE), a premier advertising technology platform for digital place-based media, announced its financial results for the fourth quarter and full year periods ended December 31, 2014. […]

Thu, Feb 12, 2015 at 8:25 PM

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Philadelphia: Franklin Institute vs. neighborhood over digital signage

Philadelphia is on the cusp of the digital sign era. First was the Lits Brothers Building which recently installed a $9.5 million digital display stretching 80 feet along the 7th Street and 8th Street sides of the building and 160 feet along Market Street. But it won't stop there. […]

bizjournals.com
Thu, Feb 12, 2015 at 8:04 PM

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Tyler Outdoor Advertising Chooses Ad Manager

Content managers can now propagate information throughout entire systems using Dot2Dot Communication’s “Ad Manager” solution. […]

digitalsignageconnection.com
Thu, Feb 12, 2015 at 5:37 PM

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IntuiLab Releases Multi-Touch for Samsung SMART Signage

With IntuiFace Version 4.8, the company becomes the first to enable interactive digital signage for the platform. […]

digitalsignageconnection.com
Thu, Feb 12, 2015 at 5:16 PM

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AVT to Produce Automated Protein Shake Kiosks for Blint Group

After securing nationwide placement, the Blint Group gives AVT the nod to produce unique automated protein shake dispenser with interactive display. […]

digitalsignageconnection.com
Thu, Feb 12, 2015 at 3:34 PM

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FlatFrog Demonstrates 8K Interactive Multi-touch Video Wall

The groundbreaking 8K ultra-high definition (UHD) multi-touch, multi-user touchscreen video wall is made of a single 100-inch touch module. […]

digitalsignageconnection.com
Thu, Feb 12, 2015 at 2:54 PM

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JCDecaux confirms its offer to increase its stake in IGPDecaux in Italy

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Thu, Feb 12, 2015 at 1:52 PM

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How NOT to Advertise on Apple Watch

This article was first published on Digital Marketing Magazine at http://bit.ly/1I6beLW Weeks after the Consumer Electronics Show in Las Vegas, and days after some exciting news from Microsoft, we are starting to get a sense of the technology that will be top of mind and front of shelf in 2015. […]

carat.co.uk
Thu, Feb 12, 2015 at 8:08 AM

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Corruption task force uses Lamar’s digital billboards to announce its presence

Local legislators said Wednesday they support the creation of a task force to combat corruption in Connecticut. The Connecticut Public Corruption Task Force was formed earlier this month and consists of representatives from the FBI, U.S. Postal Inspection Service, Internal Revenue Service Criminal Investigation Division, as well as the Inspector General’s Offices of the U.S. […]

Thu, Feb 12, 2015 at 12:50 AM

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The Can’t-Miss Billboards In These Cities Have An Important Announcement: Smile

Across the country, billboards where you might expect to see a product being advertised are instead promoting one important announcement: Be happy. […]

oaaa.org
Wed, Feb 11, 2015 at 7:00 PM

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