The card, designed for Christie products, offers customers lower cost of ownership and increased security. […]
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You glance at your smartphone to check the weather, and a tiny banner ad for a new movie pops up. What are the odds that this fleeting exposure will have any effect on you? There’s no clear answer, despite the sums spent on mobile ads—$8.4 billion in 2012, a number expected to quadruple by 2016. […]
Advertisers, like rabid fans, take a predictably hard line, demanding 100% viewability when they do not stake the same claim across their television vendors. Most publishers are all over the field, shining their own flashlights on the parts of the field that look best, in an effort to deliver guarantees to advertisers and healthy margins to investors. […]
UK is the world’s fifth largest market for advertising after the US, China, Japan and Germany – in spite of being 22nd in population size. While the French spend 3.5 per cent of GDP on media and cultural products, Britons spend 7 per cent. […]
With so many digital distractions in our society, brands have a very small window to connect with consumers in a meaningful and memorable way. Today, consumers are glued to their mobile phones, tablets, and laptops, leaving brands only seconds to catch the attention of a potential customer. […]
Connecticut-based Health Media Network (HMN) and Florida-based Digital Blue Dog (DBD) have signed an agreement to exclusively represent DBD's Oncology Network, creating the largest Oncology specific and patient-centric point-of-care network in the U.S. […]
Unilever’s Digital Place-based Campaign Uses Temperature To Dynamically Change Screen Message AUSTRALIA — The use of sensors and data feeds to drive digital place-based campaign creative is becoming more common. […]
Visionstate and Visio Media are integrating new Near Field Communication technology with Visitonstate's interactive touch-screen directories. […]
The goal of a seamless LCD video wall is within grasp of two companies and has been achieved by a third. […]
U.K.-based ViewPoint 3D Ltd. […]
“The Bright Idea” Lighting Education Center dynamically introduces the light bulb aisle with a 32-inch monitor connected to an interactive iPad display. […]
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There has been increasing pessimism about the notebook PC market since the impact of tablet PCs began to be felt, along with weak economic conditions and slow replacement. Notebook PC panel prices have fallen since 2012. […]
NMR Events constructed a freestanding 6 x 6 seamless 4K LCD video wall measuring 20 feet wide by 12 feet tall, driven by native 4K media custom content. […]