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Monday, December 2, 2013 Mon, Dec 2, 2013

Hosta brand Mr Tom expands ‘keeping Britain nuts’ campaign with nationwide #TOMFACE competition

Confectionary brand Hosta has mounted an out-of-home (OOH) initiative as part of its ‘keeping Britain nuts’ campaign. Promoting the Mr Tom peanut crunch bar, #TOMFACE, booked direct with JCDecaux, is described as ‘a celebration if the nutty pastime of gurning’ and is targeting rail and roadside passengers nationwide through static and digital sites. […]

thedrum.com
Mon, Dec 2, 2013 at 3:30 PM

Destination Retail: The Store As Interactive Playground

Verizon’s Destination Store Transforms Shopping Experience Into An Interactive Playground Designed To Educate and Engage BLOOMINGTON, MN — Let’s say goodbye to mundane retail and hello to the new interactive playground. That’s exactly what Verizon has created with the launch of their first Verizon Destination Store concept at the Mall of America in Bloomington, Minnesota. […]

screenmediadaily.com
Mon, Dec 2, 2013 at 2:21 PM

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