There are a number of things that might get in the way of you achieving your expected returns, including some that fall into the "you do not know what you do not know" category. […]
The steady decline in Print* is expected to continue, however Out-of-Home is now positioned as the second fastest growth media, behind Digital, with a global market share of spend of 7.1%. […]
So many more advertisers could improve campaign effectiveness by utilising more than one environment, argues Ian Reynolds, MD, KBH On-Train Media. The out of home (OOH) industry is in rude health. With annual revenues smashing through the £1bn revenue barrier for the first time, more money is being spent on OOH across its range of environments and formats than ever before. […]
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With programmatic ad buying expected to top $20 billion by next year according to eMarketer, The 4A's Media Data Committee has drafted a point of view paper on the topic, which will be discussed at a Transformation conference session in Austin on Tuesday. […]
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Guest Post: Ryan Gushue, ENPLUG How perfect of a match are digital signage and social media? Moving on from the outdated SMS text message integration, social media provides for a more personal, customizable way to get viewers involved through your display. […]
The 4As today revealed the winners of its first-ever 4A’s Partner Awards. The Partner Awards recognize and celebrate creativity and collaboration among agencies, brands, media and technology companies. The Awards were presented today at a ceremony during the 4A’s Transformation Conference held in Austin, Texas. […]
OOH marketing agency Kinetic has appointed Charlotte Birley as head of Kinetic Active in Asia. Kinetic Active is the newly launched, full-service creative and production division of tenthavenue’s Kinetic Worldwide. […]
Transformation 2015 - Some 800 leading industry executives took over Austin, Texas, on Monday, March 23, for the 4A's annual gathering of thought leaders and visionaries. […]
At 4A's Conference, Digital Media Chief Also Hints at Programmatic TV. […]
Marketing’s Gemma Charles and Charlotte McEleny alongside Campaign’s James Swift reflect on what they learned from the sessions they attended on the first day of Advertising Week. […]
Digital Is Driving Growth, Carat Report Finds. Spending on digital media will make up 24% of global advertising expenditures, the report predicted. That's still about 20 percentage points shy of TV, which will attract 42% of ad spending in 2015. […]
The phenomenal growth of online video is fundamentally changing the viewing habits of the younger generation, according to Mark Howe, managing director of agency sales at North and Central Europe, Google. All media owners, he said, are now in the digital space, singling out the likes of Ocean and Outdoor Plus and some of the newspaper groups, "who have got their act together" in the digital space. […]
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