While India Inc. in general seems to be happy about the promises made in Budget 2015, the outdoor advertising sector is feeling more pragmatic. Outdoor agencies we spoke with said there is nothing specific that would make the advertising sector, including outdoor, excited. […]
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BOSTON, March 3, 2015 /PRNewswire/ -- The global advertising market surpassed a half-trillion USD in 2014 totaling $525 billion with the top 10 countries accounting for nearly three-quarters of global advertising spend, according to the latest report from Strategy Analytics, Global Advertising Market Forecast Outlook. […]
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Marketing is dead. Strategy is dead. Management is dead. […]
Apple has launched a worldwide "Shot on iPhone 6" advertising campaign involving 77 photographers, 70 cities and 24 countries, with iPhone 6 photography to be featured in magazines, newspapers, billboards, transit posters and more. […]
After launching its "Shot on iPhone 6" ad campaign on Sunday, works from Apple's "World Gallery" are now showing up on billboards, static ad spaces and in magazines in far flung locales around the globe. […]
The performance of mobile banner advertisements doubled in Q4, with higher unit engagement rates, video play rates and video completion rates, per a recent report. On interstitial ad units engagement rates also rose, from 2.5% to 3.4%, while ad expansion rates for expandable banners remained unchanged at 0.66%. […]
Erin Doherty, Four Winds Interactive Booth 723 Why do people going to DSE need to put your company on their Must See list of booths? DSE is our biggest event of the year and this year we’re going bigger than ever, because we have so much to show. […]
(Bloomberg) -- Facebook Inc. is working on a competitor to Twitter Inc.’s mobile-advertising distributor MoPub, according to people with knowledge of the matter, a bid to win more business in a growing market. […]
Gene Ornstead, ViewSonic Americas Booth: 837 Why do people going to DSE need to put your company on their Must See list of booths? With over 25-years as an award-winning display technology leader, ViewSonic has one of the most comprehensive commercial display lines in the industry. […]
In addition to its own booth, BrightSign's media players will be used in more than a dozen other booths at the show. […]
There’s an interesting parallel event going with DSE next week in Las Vegas – a full three-day conference on digital for employee communications. […]
The LCD industry is changing rapidly and in order to catch up with the dynamics more frequently, we publish MarketWise-LCD Industry Dynamics every month. Here are key takeaways from the February report. Chinese mobile phone brands are willing to shift to high-end models with low-priced LTPS high resolution panels. […]
Apple has revealed a new global outdoor advertising campaign to promote its latest smartphones, the iPhone 6 and iPhone 6 Plus. […]
