Users of Sharp products can now implement Industry Weapon's CommandCenterHD, to power content across their displays. […]
Yorkdale is by most measures the top shopping mall in Canada. There are larger footprint ones, and ones that get more people through the doors. But the mall along Toronto’s teeming 401 highway is where most or all of the big retail brands put in a splashy flagship store. […]
The Harvey Media Matrix The Harvey Media Matrix (named after Tim Harvey, JCDecaux UK’s Director of Digital Strategy, grades campaigns on a two-dimensional spectrum. One dimension designates the approach to presentation, while the other specifies the method of audience engagement. […]
The Harvey Media Matrix The Harvey Media Matrix (named after Tim Harvey, JCDecaux UK’s Director of Digital Strategy, grades campaigns on a two-dimensional spectrum. One dimension designates the approach to presentation, while the other specifies the method of audience engagement. […]
A couple of years ago, the industry was abuzz over the idea of putting little black and white squares on products, packaging, and signage. Many thought that QR codes would revolutionize the industry, becoming the link between the physical and online worlds -- and a dream come true for shoppers. And while QR codes did gain popularity amongst marketers, they were never truly embraced by consumers. […]
A Lufthansa marketing executive was forced to cancel a planned presentation at the 4A’s Transformation Conference Tuesday afternoon after word surfaced earlier in the day that a plane operated by the carrier’s budget subsidiary Germanwings crashed in the French Alps tragically killing all aboard, according to reports. […]
Using new Qline queuing software for self-service check-in kiosks keeps customers happy and businesses informed. […]
Agelec integrates video walls at the Bouches-du-Rhône Fire and Rescue headquarters featuring AGCWALL video wall processors with Matrox Mura MPX boards. […]
I don’t think the mikes had even gone on for the first DSrupted last fall and a main sponsor was already talking about doing it again. Roughly six months out, I can say we are indeed planning to do it again. The one-day conference that looks at disruptive and emerging technologies is being shaped again for mid-September in Toronto. […]
Put 30 GCSE students in a room and ask them what a media agency does and I guarantee you’ll get a sea of blank faces. I’m confident in this because we have done this three times in the past year and it’s always been the same. […]
After it was announced earlier this month that MPs had passed legislation to introduce standardised cigarette packaging in the UK, many health charities - in particular Cancer Research UK, who have been campaigning for this change for over three years - considered this a huge victory for public health and a major step forward for discouraging young people from taking up smoking. At Out of Home International we recently coordinated a poster advertising campaign at Westminster London Underground station as a final push for the plain packaging campaign ahead of this month's vote in parliament. […]
Less than a third of marketers are aware that out of home (OOH) advertising offers contactless technology, motion detection, and QR and NFC integration, according to research which suggests the sector must do more to educate marketers on emerging technology. […]
Advertising Week Europe: The digital development director of Liveposter, Adam Cherry, has told Event that experiential marketers should be looking to use digital out-of-home (DOOH) technology to broaden the reach of content created at activations. Cherry was speaking today (23 March) on a panel entitled ‘What data can DOOH for us today’ at Advertising Week Europe. […]
The largest screen in Piccadilly Circus is to host questions about digital advertising, run by The Drum in conjunction with Clear Channel. As part of Advertising Week Europe this week, The Drum will be asking a question every day and looking for respondents to tweet their answers in reaction. […]
By MICHAELA PIPER. Luxury car brand, Audi, has teamed up with MediaCom and APN Outdoor on a campaign for the new TT model. Outdoor is the predominant medium being used for the campaign, which is aimed at driving mass awareness to the TT launch, while creating an emotional connection with consumers. […]
