As the curtain draws to a close on the final day of Advertising Week Europe, we take a look back at the absolutely mammoth amount of talking that has occurred over the past four days. It’s amazing how, with so much going on, there were a few core themes that managed to weave their way through every talk. […]
As the efficiency of NHS services remains constantly under the microscope, any positive contribution to patient information services, reducing costs and cutting waiting times is certain to be welcomed. Designed especially for Primary Care Providers and General Practice, Saville MediSign is a new system distributed via display monitors and interactive touch screens. […]
South African digital signage solutions company Moving Tactics announced the recent launch of Moving Tactics Retail Analytics, a division focused on the gathering of data from brick-and-mortar retail environments through the use of a variety of technological and digital analytical tools to determine patterns and trends that can be used to make informed business decisions to increase footfall and basket size for retailers. […]
Toronto-based interactive mobile advertising solutions provider iSIGN Media Solutions Inc. and its Australian distributor and reseller, JEA Technologies Pty Ltd., announced today that they are working with Fujitsu Australia, a provider of digital media solutions to retail, banking, transport and commercial industry segments in Australia and New Zealand. […]
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Entries for the inaugural digital billboard advertising program will be accepted up to midnight on March 31. […]
New division is focused on gathering data from retail environments through the use of a variety of technological and digital analytical tools. […]
The Navori QL digital signage engine is delivering native video, graphics and data to screens in high-traffic areas throughout the department's headquarters. […]
Repurposing static or video content for digital signage needs to be approached with an understanding of the unique challenges of the different assets. […]
Global Crossroads is a dynamic, large-scale environmental installation driven by web technologies and content created within an accompanying web app. […]
The Minneapolis Convention Center now markets to visitors using a pair of massive 5mm pixel pitch LED NanoLumens that curve around bulkheads at the facility. Installed late last fall, the NanoCurve displays cover an area 5 feet high by 90 feet wide. They were put in by Minneapolis-based Tierney Brothers Integration. […]
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Partnership enables real-time response, micro-positioning and social profiling for connectivity to the customer's smartphone and the display. […]
Car manufacturers are no strangers to going that extra mile when it comes to their adverts, and Audi's latest out of home advertising campaign sees them think outside the box to create an innovative ad strategy to promote the Audi A7 Sportback h-tron car.Audi used water vapour and projectors to creative a memorable OOH advertThe eco-friendly car is famous for producing nothing but water vapour from its exhaust - it runs on a fuel cell coupled with a hybrid battery and additional electric motor - and this 'disappearing billboard' campaign similarly leaves nothing else behind. By combining projectors with water vapour, Audi has created a campaign that they feel "disappears but leaves a lasting impression," which was showcased across several cities at nighttime to create a truly memorable advertisement.It's not the first time, though, that zero-emission car producers have stepped up their advertising game to promote their vehicles. […]
By inviting dozens of GCSE students to our Discover Media event at Advertising Week Europe last week we were not only trying to spread the word about fixing the skills gap, but offer something new and refreshing to the talk/panel/seminar format. Something Marketing Magazine’s Nicola Kemp believes we managed with aplomb. “Amid the inevitable industry naval gazing that accompanies an event like AdWeek Europe Carat's Discover Media event was a breath of fresh air. […]
