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Tuesday, January 13, 2015 Tue, Jan 13, 2015

16:9 on NRF show: Lexmark’s Shrug-Inducing Digital Signage Play

The big printing hardware firm Lexmark debuted a digital signage product this week at the National Retail Federation show in New York – a digital endcap solution I’d best describe as shrug-inducing. It’s a template program that will generate a jpeg and push it to an LG monitor … and that’s about it. It’s not a clever piece of kit tuned to end of aisle shelving and merchandising. […]

Tue, Jan 13, 2015 at 9:43 AM

New Porsche billboard picks out customers from the crowd

As new technology develops and digital services continue to grow, there are more and more ways to make your out of home advertisements unique and innovative. Billboard advertising is one of the best ways to reach a large and varied audience, but one German car manufacturer has gone a step further – using cameras and digital software to tailor their advertisements to the type of car people drive. […]

Tue, Jan 13, 2015 at 4:37 AM

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