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Tuesday, January 13, 2015 Tue, Jan 13, 2015

New Porsche billboard picks out customers from the crowd

As new technology develops and digital services continue to grow, there are more and more ways to make your out of home advertisements unique and innovative. Billboard advertising is one of the best ways to reach a large and varied audience, but one German car manufacturer has gone a step further – using cameras and digital software to tailor their advertisements to the type of car people drive. […]

feedproxy.google.com
Tue, Jan 13, 2015 at 4:37 AM

Monday, January 12, 2015 Mon, Jan 12, 2015

The Drum: How brands can use the latest tech to come out of CES

There is no real surprise that the main theme to come out of the Consumer Electronics Show (CES) in Las Vegas this year is the internet of things (IoT). The term IoT is one which has been talked a lot about over the past 12 months and something which I touched on in a blog about where mobile is headed in 2015. What it means is ‘things’, or ‘everything’, becoming a computer. […]

thedrum.com
Mon, Jan 12, 2015 at 4:27 PM

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