The video wall market is growing rapidly – likely to double by 2020
[…]
whatech.com
Tue, Mar 17, 2015 at 12:41 AM
Tue, Mar 17, 2015 at 12:41 AM
Raw Feed & Search
Tuesday, March 17, 2015 Tue, Mar 17, 2015
Warc: Neuro triggers key to effective outdoor advertising
SYDNEY: An outdoor campaign can be significantly boosted by linking the creative displayed to the trigger moments of a TV commercial or video pre-roll a new study has said. Out-of-home business Ooh!Media commissioned a two-year study that encompassed more than 60 TV commercials and the use of neuroscience to establish the most powerful moments in these ads. […]
warc.com
Tue, Mar 17, 2015 at 12:33 AM
Tue, Mar 17, 2015 at 12:33 AM
Top 5 Augmented Reality Outdoor Campaigns (creamglobal)
Augmented reality isn’t necessarily a new concept in outdoor advertising. Back in 2011, Lynx used the technology for their Fallen Angels campaign in London, Victoria Station, where virtual angels fell to earth via the station’s big screen. […]
blog.creamglobal.com
Tue, Mar 17, 2015 at 12:32 AM
Tue, Mar 17, 2015 at 12:32 AM
Monday, March 16, 2015 Mon, Mar 16, 2015
Times OOH awarded Gold at DSE 2015
[…]
economictimes.indiatimes.com
Mon, Mar 16, 2015 at 11:00 PM
Mon, Mar 16, 2015 at 11:00 PM
DPAA Names Intel’s Jose Avalos to Board of Directors
Digital Place Based Advertising Association votes Intel's worldwide director of visual retail onto board of directors. […]
digitalsignageconnection.com
Mon, Mar 16, 2015 at 10:25 PM
Mon, Mar 16, 2015 at 10:25 PM
Billboards asking for tips in Franklin double homicide case
Police want to keep the community involved in the case and that’s why they’re putting up big reminders. Three billboards along I-65 show a phone number and pictures of both Chynna and Blake. The electronic message is only up for a few seconds every minute or so, but that could be long enough for a driver to see it and call in a tip. […]
oaaa.org
Mon, Mar 16, 2015 at 8:00 PM
Mon, Mar 16, 2015 at 8:00 PM
Huff Post: Analysis of content legibility on various types of screens
Thanks to mobile devices, computers, signage everywhere, advertising in countless forms, in-car displays, wearables, consumer appliances and now the fast-expanding Internet of Things, we've got many screens demanding our attention. There's no question that screens are becoming more pervasive, connecting you -- at a glance -- to the things you care about. […]
huffingtonpost.com
Mon, Mar 16, 2015 at 7:38 PM
Mon, Mar 16, 2015 at 7:38 PM
South by Southwest Interactive festival round-up (capitalnewyork)
AUSTIN, Tex.— Reporting from the 2015 South by Southwest Interactive festival, which kicked off Friday and concludes Tuesday. Here's what's been happening. GUARDIAN FINANCIALS: During the Q&A portion of a conversation at the Sheraton moderated by NPR “On the Media Host” Bob Garfield, Guardian U.S. […]
capitalnewyork.com
Mon, Mar 16, 2015 at 7:35 PM
Mon, Mar 16, 2015 at 7:35 PM
Malls Turning to Proximity Advertising Solutions To Boost Sales (retailsolutionsonline)
Mall developer Starwood Retail Partners has inked a partnership with mobile app StepsAway to deploy its proximity advertising solution in 10 malls nationwide. The agreement will help Starwood tenant businesses such as national retailers GNC, Things Remembered, Sephora, and Express push offers and information to shoppers on their mobile phones. […]
retailsolutionsonline.com
Mon, Mar 16, 2015 at 7:16 PM
Mon, Mar 16, 2015 at 7:16 PM
The Advertising Research Foundation Unveils New Ground Truth Experiments
NEW YORK, NY--(Marketwired) - The Advertising Research Foundation's annual gathering of leaders from across advertising and media -- Re:Think 2015 -- kicked off the first day of the conference with the release of the latest installment of the organization's groundbreaking research on How Advertising Works. […]
marketwired.com
Mon, Mar 16, 2015 at 7:12 PM
Mon, Mar 16, 2015 at 7:12 PM
Seeking Alpha: Facebook’s mobile ad sales vulnerable to startup bubble’s bursting
"There is no fear in Silicon Valley right now," proclaims Benchmark VC Bill Gurley, once more raising alarm bells about a perceived bubble in private tech funding and valuations. […]
seekingalpha.com
Mon, Mar 16, 2015 at 7:06 PM
Mon, Mar 16, 2015 at 7:06 PM
Facebook is going to make a huge measurement move that will affect every app developer on the planet (businessinsider)
Facebook is set to announce an important new measurement tool for advertisers that could help it take on Google and propel its position even further up the mobile advertising market. […]
businessinsider.com
Mon, Mar 16, 2015 at 7:03 PM
Mon, Mar 16, 2015 at 7:03 PM
Instantly™ Partners with Vistar and xAd to Expand Ad Effectiveness Solutions for OOH, Mobile
NEW YORK, /PRNewswire/ -- InstantlyTM, the largest provider of audiences and insights tools for market research firms and Fortune 500 brands, today announced the expansion of its advertising effectiveness solutions through key partnerships with xAd and Vistar Media. […]
prnewswire.com
Mon, Mar 16, 2015 at 7:02 PM
Mon, Mar 16, 2015 at 7:02 PM
Why Are Marketers Bullish About Mobile Advertising In 2015
[…]
dazeinfo.com
Mon, Mar 16, 2015 at 6:59 PM
Mon, Mar 16, 2015 at 6:59 PM
techcrunch: Berlin Mobile Ad Outfit Glispa Gets $77M From Property/E-Commerce Firm Market Tech
On the heels of France-based MobPartner’s $58 million acquisition by Cheetah Mobile, yet more movement in Europe’s mobile advertising landscape: Glispa, a startup based out of Berlin that focuses on digital marketing and mobile ads, is picking up a $77 million investment from Market Tech Holdings, a UK-based business that focuses on property and e-commerce investments. […]
techcrunch.com
Mon, Mar 16, 2015 at 6:56 PM
Mon, Mar 16, 2015 at 6:56 PM