The network includes 265 screens running in Hispanic restaurants across the nation. […]
Over the past few weeks we’ve written a number of times about WPP being a potential buyer for Tesco’s data house, Dunnhumby. Things have moved on in the past couple of weeks – as they are wont to do in this dynamic industry. […]
MUMBAI: Advertising expenditure in India is predicted to grow in 2015 at almost twice the previously projected rate, thanks to increased consumer confidence and high-profile sporting events like the Cricket World Cup. The Pitch Madison Media Advertising Outlook report for 2015 forecast a 9.6% increase in spending during the year ahead, compared to an earlier figure of 5.6%. […]
By David McCracken. For the past few years, there’s been a nasty little rumor going around that kiosks are dead. With the rise in popularity of mobile apps, some people are simplifying the picture to conclude that apps will soon replace kiosks completely. […]
NEW YORK, Feb. 24, 2015 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) announced today that Jeremy Male, Chairman & Chief Executive Officer, is scheduled to present at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco, California on Wednesday, March 4, 2015 at 1:20 p.m. […]
Digital Signage has been around for many years and over the past few years we have seen a dramatic advancement of new technologies such as touchscreens, wayfinding, augmented reality and the list goes on. One area that gets unnoticed is the technology used to deliver video content over long distances – Digital Signage Extenders. […]
Allowing development of custom self-service applications on the kiosk company's software platform will help create a new community of innovators. […]
265 screens are now running in Hispanic restaurants across the nation. Miami, Florida. February 24, 2015. […]
The Société de transport de Lévis (STLévis) and Quebecor Out-of-Home are pleased to announce the signing of an advertising management and development agreement. […]
Tel Aviv, Israel-based TruMedia Measurement Ltd., a provider of real-time audience measurement solutions for the retail, banking and digital signage markets, announced the launch of its Copenhagen Airport audience measurement project. TruMedia provides the audience measurement solution to the Egmont Group, a global media corporation and the prime contractor of the project. […]
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Location based mobile marketing and advertising provides huge opportunities for businesses, as well as benefits for consumers. Yet despite the fact that mobile marketing clearly works, most marketers today have not yet seized upon the opportunities. Nobody resists mobile today. […]
Retail and ecommerce experts discuss how multichannel retailers can combine traditional and online shopping to enhance consumers’ experience and increase sales in both channels. […]
If you are a digital signage newbie, this quick-start guide will help you take the beginning steps toward an effective communication strategy. Because digital signage is part art and part science, most communicators start small with just one or two digital signs, test ideas and measure what works with their audience and then build on that. […]
When it comes to revolutionizing the retail and Fashion Week experience, London is way ahead. After Topshop live streaming the Topshop Unique fashion show in their Oxford Circus flagship store and letting customers shop trends as they emerge via a cooperation with Twitter (see previous coverage here), now UK brand Hunter launched its digitallly innovative concept for London Fashion Week. […]
