LA-based digital signage startup Enplug got a nice little nod from Inc. Magazine, making its 2015 30 Under 30 list of innovative companies. “It’s an honor for Enplug to be recognized as transforming an entire industry by a prestigious publication like Inc. […]
If your business is about competing for eyeballs and ad dollars in digital OOH, you’ll probably find piles of useful insights and data in this new report from Nielsen that looks at the video everywhere phenomenon – analyzing how people watch video in and outside the home, and breaking it down by regions. Not surprisingly, habits vary by regions (watching video on phones in N. […]
Today’s Google algorithm update, which favours websites that work well on mobile devices, will send a warning shot to UK retailers and accelerate mobile adoption, according to leading digital marketing agencies. […]
Miami drivers may be in for a distraction of titanic proportions. Developers are proposing a 633-foot-tall video billboard near I-95 and I-395, creating a tower of light that would be visible for miles. Michael Simkins and David Lombardi have submitted plans to build the 58-story tower on the corner of Northwest 10th Street and First Avenue close to the biggest downtown highway interchange. […]
The American Freedom Defense Initiative is considered an anti-Muslim hate group by the Souther Poverty Law Center, which started their battle last year to get the billboards up. The second line in the billboard will say, “That’s his Jihad. What’s yours? […]
State Transport Minister Dean Nalder on Thursday ordered an electronic billboard on the Kwinana Freeway to be turned off pending a safety review. Mr Nalder said he knew the public was concerned the billboard, on a bridge overlooking the freeway in Bull Creek, was distracting drivers and so directed the Public Transport Authority to turn it off for the time being. […]
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Brendon Cook, Chief Executive Office of oOh!media Australia New Zealand, has been appointed International Vice President of FEPE – the Global Out Of Home (OOH) industry body. […]
MTA New York City Transit, the agency of the Metropolitan Transportation Authority that operates New York City's bus and subway system, recently announced that its On The Go Travel Station network has been added to Nielsen's quarterly Place Based Video Report commencing with its Q4 2014 edition. […]
"Using Analytics to Develop Customer-Driven Retail Solutions" is the theme for the Retail Analytics Council Executive Development Program that will be held June 10-11, at Northwestern University in Evanston, Illinois. […]
The new display will measure more than 25 feet high by 35.5 feet wide and will feature a 15HD pixel layout for excellent image clarity and contrast with wide angle visibility. […]
4K technology has become more popular than ever before and now, for the first time, it’s genuinely entering the mainstream of major resolution technologies. […]
After a year of trials and experiments, beaconing is not only getting serious but also expanding into new territories. The money also is following the market, as can be expected. Some recent research from the IHL Group, exclusively reported here last week (37% of Large Retailers to Deploy Beacons This Year), projected significant beaconing growth, especially among large retailers. […]
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The first of 10 electronic freeway billboards erected on Kwinana Freeway, at the pedestrian overpass at Bull Creek train station, has been switched off. The sign was switched on only yesterday. The West Australian revealed last year that other advertising signs would be erected at Hepburn Avenue, Hutton Street and Warwick Road on the Mitchell Freeway and Berrigan Drive on the Kwinana Freeway. […]
