Andrew Davenport, The White Agency managing director, lets us in on his week’s activities at South By Southwest 2015 in Austin, Texas. Day One: Businesses rarely eat themselves So here we are again and we are good to go on our divide and conquer mission to see even more content than previous years. […]
Ads, Ads, Ads... Pre-roll, mid-roll, post-roll, dinner roll? What works, and which ones make viewers click away instead of waiting for their content? […]
We’re at an inflection point where programmatic advertising is becoming more sophisticated with the buy and sell side applying their power to a broader, more diverse set of opportunities. The benefits of programmatic across the digital spectrum are clear. […]
Unlike certain previous SXSW Interactive festivals where attendees and press coalesced around a single topic, this year's event was all over the place. With so much to do and so many people to meet, a tyranny of choice reigned supreme. It was the perfect microcosm of the media and marketing industry. […]
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The eight-year ZEBRADOG veteran will also maintain his role of new media director. […]
12 of 14 host venues for men’s tournament will feature Daktronics equipment. […]
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Enplug's live social media display software was used to showcase a live feed of social media in the showroom in order to increase customer interactions around the Beverly Hills Porsche brand. […]
This makes my head hurt. And my feet. My back. […]
I had never been in the Stratosphere, but we wandered up there from our hotel one night during DSE week to have a look in the new SLS casino (it’s different, but nice) and then we crossed the street and had a peek in the old casino with the giant tower. The Stratosphere looks pretty much as expected, and we didn’t spend a lot of time. […]
The exhibit titled "Portraits of Courage and Sacrifice" is a platform for museum visitors to learn about the heroes of the Holocaust who rescued, concealed and saved others. […]
Me and the boss took a side trip to Los Angeles several days ahead of DSE, for a few reasons: Get the f#ck out of the cold and snow; Take some meetings; Let her see LA for the 1st time. We did some obligatory sightseeing, including the freak show sidewalk scene in Hollywood, where we ducked into a tourist shop for some water and I noticed there were LED screens EVERYWHERE. […]
When I eventually found my way over to the Google booth last week at DSE, I expected to see a Rise Vision pop-up stand and a bunch of hardware devices. I did not expect to see eight different software companies there showing how their web players sit on top of Chromeboxes to drive digital signs. […]
The Digital Signage Multimedia Alliance in Taiwan has put out its 2015 call for speakers to its annual Digital Signage Forum in Taipei, which runs during the giant Computex tech show. The DSMA involves nearly 200 member companies in Asia, including technology and media companies. The annual forum takes place this year on Friday June 5 at the Taipei International Convention Center. […]
