Entries for the inaugural digital billboard advertising program will be accepted up to midnight on March 31. […]
New division is focused on gathering data from retail environments through the use of a variety of technological and digital analytical tools. […]
The Navori QL digital signage engine is delivering native video, graphics and data to screens in high-traffic areas throughout the department's headquarters. […]
Repurposing static or video content for digital signage needs to be approached with an understanding of the unique challenges of the different assets. […]
Global Crossroads is a dynamic, large-scale environmental installation driven by web technologies and content created within an accompanying web app. […]
The Minneapolis Convention Center now markets to visitors using a pair of massive 5mm pixel pitch LED NanoLumens that curve around bulkheads at the facility. Installed late last fall, the NanoCurve displays cover an area 5 feet high by 90 feet wide. They were put in by Minneapolis-based Tierney Brothers Integration. […]
A […]
Partnership enables real-time response, micro-positioning and social profiling for connectivity to the customer's smartphone and the display. […]
Car manufacturers are no strangers to going that extra mile when it comes to their adverts, and Audi's latest out of home advertising campaign sees them think outside the box to create an innovative ad strategy to promote the Audi A7 Sportback h-tron car.Audi used water vapour and projectors to creative a memorable OOH advertThe eco-friendly car is famous for producing nothing but water vapour from its exhaust - it runs on a fuel cell coupled with a hybrid battery and additional electric motor - and this 'disappearing billboard' campaign similarly leaves nothing else behind. By combining projectors with water vapour, Audi has created a campaign that they feel "disappears but leaves a lasting impression," which was showcased across several cities at nighttime to create a truly memorable advertisement.It's not the first time, though, that zero-emission car producers have stepped up their advertising game to promote their vehicles. […]
By inviting dozens of GCSE students to our Discover Media event at Advertising Week Europe last week we were not only trying to spread the word about fixing the skills gap, but offer something new and refreshing to the talk/panel/seminar format. Something Marketing Magazine’s Nicola Kemp believes we managed with aplomb. “Amid the inevitable industry naval gazing that accompanies an event like AdWeek Europe Carat's Discover Media event was a breath of fresh air. […]
Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week. UK set to be the biggest spender in Digital Media The latest forecast from eMarketer shows that this year the UK will ‘become the first country in the world where half of all advertising spend goes on digital media’. The report says: "Just over £16.2bn will be spent on all forms of advertising in the UK this year" across all media channels, however digital advertising is set to increase spend by ‘12% to £8.1bn, making the UK the first country in which £1 in every £2 will be spent on digital media’. […]
UK — A study by Neuro-Insight has used neuroscience to show how digital out of home positively influences responses to other media. The research used brain imaging to look at the neurological impact of digital out of home on other screen and mobile devices and was carried out for outdoor media company Ocean. […]
Gains made by outdoor, radio, and theaters will be offset by declines in newspapers and magazines, driving an expected $9 billion drop in ad spend among those categories combined. Mobile advertising is expected to grow nearly 40% between 2014 and 2017 -- and by 2017, this segment will generate $75 billion, accounting for 12.7% of all expenditures. […]
Those ubiquitous paper ads hanging from the train ceilings across Japan, pitching everything from the latest alcoholic drink to magazine, may soon be gone forever in central Tokyo. East Japan Railway Co. (JR East) will begin in autumn test runs of a new Yamanote Line train that replaces the hanging ads with digital signage on the walls. […]
[…]
