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Ask the Experts: How to connect your DOOH screens with the consumers’ smartphones (DSToday)

How do we use DOOH screens to reach the consumer on their phones? So we asked Kevin Hunter, the COO at smart beacon, geofencing and location-based messaging technology provider Gimbal, to talk about bridging the gap from the big screen (large-format digital signage screens) to the small screen (mobile devices such as smartphones, tablets and wearables). […]

digitalsignagetoday.com
Wed, May 13, 2015 at 4:57 PM

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Atlanta cops probe lewd appearance of ‘obnoxious’ Buckhead digital billboard (ajc)

Atlanta police are investigating how an image of an impossible-to-fig-leaf potential member of the pornography community came to blare from a billboard in Buckhead. […]

ajc.com
Wed, May 13, 2015 at 4:53 PM

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Lewd Image Appears on Digital Billboard in Buckhead (patch)

Police are investigating whether the billboard was hacked into, which could be a crime all in itself. Atlanta police are trying to figure out how a disturbing image of a naked man appeared on a digital billboard in Buckhead this weekend. […]

patch.com
Wed, May 13, 2015 at 4:49 PM

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16:9: How Consumers Really Use Devices In Retail (Research)

So how do shoppers really use digital tools in-store, versus the many assumptions out there? […]

sixteen-nine.net
Wed, May 13, 2015 at 1:00 PM

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Annual General Meeting of JCDecaux SA on 13 May 2015

Paris, 13 May 2015 – The Combined Annual General Meeting of JCDecaux SA (Euronext Paris: DEC) was convened on 13 May 2015.The Annual General Meeting approved the financial statements for the year ending 31 December 2014 and the payment of a dividend of €0.50 per share.The Annual General Meeting also renewed the terms of three members of the Supervisory Board: Mr Pierre Mutz and Mr Xavier de Sarrau for three years and Mr Pierre-Alain Pariente for one year.During the meeting, it was agreed to renew for a period of 26 months the financial authorisations granted to the Executive Board, and the authorisation to buy back shares in the Company up to a maximum of 10% of its share capital at a maximum price of €50 per share and to cancel the shares where relevant, for a duration of 18 months.The shareholders also approved a change in the articles of association removing the obligation concerning the principle of double voting rights, in accordance with the provisions of Article L. […]

Wed, May 13, 2015 at 12:23 PM

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OOH Ratings Innovator Earns Top Award in Out of Home Marketing (OAAA via myprintresource)

Joe Philport, former president and CEO at the Transportation Audit Bureau (TAB) for media measurement, yesterday was awarded the top marketing award from the out of home (OOH) advertising industry. The Marketing Award of Merit was presented to Philport by the Outdoor Advertising Association of America (OAAA) at the 2015 OAAA\TAB National Convention + Expo in San Diego. […]

myprintresource.com
Wed, May 13, 2015 at 11:24 AM

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New OOH Resource App From the Outdoor Advertising Association of America (OAAA)

A new mobile app aimed at supporting out of home (OOH) advertising sales professionals was launched today by the Outdoor Advertising Association of America (OAAA). This members-only app features top-line OOH facts, exceptional creative, marketing research, and additional selling points in a user-friendly application for mobile tablets. […]

myprintresource.com
Wed, May 13, 2015 at 11:21 AM

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Campaignlive: UK’s OOH ad operator Primesight promotes Chris Forrester to managing director

Forrester joined Primesight, one of the UK's largest suppliers of Out of Home (OOH) solutions, in 2012 and was instrumental in repositioning the business around the Results Are Our Culture ethos. Since he joined the out of home specialist, he has been named as one of Campaign's top ten commercial directors and also helped Primesight win a two-star Best Companies rating for the last two years. […]

campaignlive.co.uk
Wed, May 13, 2015 at 9:35 AM

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JCDecaux: Iconic Launches call for Iconic Partnerships

Over the last two weeks of April, JCDecaux has unveiled the best of Digital Large Format at the Airport, starting with the new Los Angeles Airport Digital Clock, one of the many assets available for sponsorship at LAX Airport… Luxury jewellery brand Tiffany & Co was the launch partner for this four-sided high-definition digital structure. […]

jcdecaux-oneworld.com
Wed, May 13, 2015 at 8:00 AM

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View the 2015 OBIE Awards gallery #AmplifyOOH

The OBIE Awards are one of the oldest and most prestigious honors for creative excellence in advertising. The OBIE name is derived from the ancient Egyptian Obelisk, a tall stone structure that was used to publicize laws and treaties thousands of years ago. Many historians consider the obelisk as the first true form of advertising. […]

obieawards.org
Wed, May 13, 2015 at 2:36 AM

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New Report Finds OOH Tops All Media In Connecting with Consumers Near Point of Purchase (myprintresource)

A new study released today by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising can intercept consumers near or at the point of purchase better than any other ad medium. The study, conducted by RealityMine using USA TouchPoints, also revealed OOH is the ideal ad medium to reach consumers as they engage with mobile devices. […]

myprintresource.com
Wed, May 13, 2015 at 2:31 AM

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All social updates from OAAA/TAB National Convention + Expo, San Diego, CA May 12-13

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oohsocial.com
Wed, May 13, 2015 at 2:24 AM

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Verizon to Acquire AOL for $4.4 Billion

Telecom giant Verizon Communications said Tuesday that it has signed an agreement to acquire online company AOL for $50 per share, or an estimated total value of approximately $4.4 billion. AOL's stock on Monday had closed at $42.59. The price-per-share set for the deal provides a 23 percent premium. […]

billboard.com
Wed, May 13, 2015 at 2:05 AM

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MediaWeek: Thirty years of advertising metrics

Justin Sampson looks back at the modern history of audience measurement and examines how it can inform future practice. Back then, only two of the current audience measurement currencies existed: Barb, for TV, and the National Readership Survey, for newspapers and magazines. […]

mediaweek.co.uk
Wed, May 13, 2015 at 1:59 AM

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All-media programmatic ad trading platform the ‘Expedia’ of ad buying (OOH included; source – itbusiness)

The platform, called Discover Media House, claims to be the first programmatic ad-trading platform in Canada, incorporating radio, print, television, online and out-of-home advertising in one ad exchange. It also contains extensive market data to help buyers focus on their target consumer and compare pricing across different advertising channels. […]

itbusiness.ca
Wed, May 13, 2015 at 1:54 AM

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