Raw Feed & Search

Rimmel London and Ocean delivering the wow factor of out of home advertising (themarketingblog)

Rimmel London rolls out the first ever out of home campaign for a cosmetics brand to use Ocean’s iconic IMAX, featuring its famous London poster girl Kate Moss. Planned by OMD UK and Talon, with creative in house by Coty, the campaign features Rimmel London’s Wake ME Up Mascara. The IMAX has been booked alongside premium digital sites to provide huge standout and impact on the streets. […]

themarketingblog.co.uk
Wed, May 20, 2015 at 11:17 PM

Permalink

Australia: Outdoor advertising industry pursuing digital goals (proprint)

If printers need any more evidence that the priorities of the outdoor ad industry are increasingly focused on digital, they need look no further than its response to Sydney’s new draft regulations. […]

proprint.com.au
Wed, May 20, 2015 at 11:14 PM

Permalink

Astral Out of Home Announces Winners of the Toronto and Western Canada CARTE BLANCHE FOR CREATIVES Competition

TORONTO (May 20, 2015) – Astral Out of Home, a division of Bell Media, announced this week the winners of the Toronto and Western Canada CARTE BLANCHE FOR CREATIVES competition. […]

bellmedia.ca
Wed, May 20, 2015 at 11:53 AM

Permalink

Digital billboards join the fight against human trafficking

 […]

digitalsignagetoday.com
Wed, May 20, 2015 at 10:25 AM

Permalink

DSE 2016 Announces “Call for Speaker Proposals” (DSConnection)

D […]

digitalsignageconnection.com
Wed, May 20, 2015 at 9:55 AM

Permalink

FEPE partners with international consortium to deliver audience measurement for digital out-of-home advertising

FEPE, the worldwide association of outdoor advertising companies, has joined forces with APG|SGA, Clear Channel Outdoor, Exterion Media and JCDecaux to develop the first standardised industry approach to measuring digital out-of-home (OOH) audiences. […]

Editorial
Wed, May 20, 2015 at 12:28 AM

Permalink

16:9: Digital Signage Biggest Growth Driver For Internet Of Things Business: Report

The tech market intelligence firm International Data Corporation has issued an industry forecast that suggests digital signage is the biggest growth driver globally for the so-called Internet of Things. The IoT market is expected to grow by 19% this year, says the forecast, with the biggest bump among vertical industries coming for the one that gets stuff on screens. […]

sixteen-nine.net
Wed, May 20, 2015 at 12:08 AM

Permalink

Canadian Out-of-Home Measurement Bureau (COMB) Releases New Guides to Assist Media Buyers

Toronto -- COMB has released two new guides for media buyers to assist them in planning outdoor and indoor advertising campaigns. The guides provide a checklist that allows buyers to see the factors and scrutiny that goes into providing OOH audience numbers. “When buyers purchase an OOH campaign from a COMB member, they are assured credible and accurate audience numbers. […]

Tue, May 19, 2015 at 11:54 PM

Permalink

The Internet of Things (IoT) market is expected to grow 19 percent in 2015 — led by digital signage, said IDC

 […]

infotechlead.com
Tue, May 19, 2015 at 11:30 PM

Permalink

MediaWeek: Tomorrow’s world of DOOH advertisingt by Tim Bleakley

Interacting with a poster used to mean looking up and gawping - but digital out-of-home is changing all that. Ocean's chief executive, Tim Bleakley, picks out his favourite examples from around the globe. Digital out-of-home is going global – and advertisers are using it to showcase their most innovative work. […]

mediaweek.co.uk
Tue, May 19, 2015 at 6:38 PM

Permalink

Mark Boidman’s presentation on the state of the DOOH industry (free pdf)

DOOH industry advisor Mark Boidman of Peter J. Solomon Company (PJSC) gave this presentation at the 2015 OAAA-TAB National Convention + Expo last week. […]

Tue, May 19, 2015 at 6:22 PM

Permalink

CNN Airport Network and LG Expand Transportation Digital Signage (cnnpressroom)

New Installation Underway at San Diego International; Texas Airports Also Upgraded with New LG Displays. CNN Airport Networkand LG Electronics USA today announced further expansion of their long-standing alliance with the installation of new flat-panel LG LED displays at San Diego International Airport this spring. […]

cnnpressroom.blogs.cnn.com
Tue, May 19, 2015 at 6:13 PM

Permalink

16:9: LG Shows Off Prototype OLED Panel That Goes Up Like Fridge Magnet

This is getting a little crazy. A decade ago you needed two guys to manhandle a 55-inch LCD or (particularly) a plasma panel into place on a wall mount. Now we learn, via OLED-info, that LG has shown off in DS. […]

sixteen-nine.net
Tue, May 19, 2015 at 4:59 PM

Permalink

Idaho School Cafeteria Implements Mvix Digital Menu Boards

The Marsing joint school district’s nutritional program is promoting healthy eating to include creative graphics and nutritional information. […]

digitalsignageconnection.com
Tue, May 19, 2015 at 4:38 PM

Permalink

Docs: Mark Boidman’s Digital OOH Industry Analysis

  M&A advisor and Digital OOH industry analyst Mark Boidman, of Peter J. Solomon, has posted his talk from last week’s OAAA meetings in San Diego. It’s a really solid, DEEP dive into the advertising side of this business and a nice big bucket of cold water for anyone hot and bothered about ALL the money out there in advertising. […]

sixteen-nine.net
Tue, May 19, 2015 at 4:32 PM

Permalink