Digital messaging based on analytics is increasing, and the digital signage industry is no exception. […]
The ad-based network, IWALLINSHOP SA, announced its conversion to BroadSign International’s automated digital signage software platform. […]
Samsung is at Retail Asia Expo in Hong Kong this week, and happily showing off a pair of new OLED displays aimed at signage applications. The more impressive of the two is a mirror OLED display panel that has a greater than 75% reflectance level, which Samsung says is at least 50 percent better reflectance than competitive mirror LCD displays out there. […]
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Network spans 950 screens in 55 shopping centres. Madrid, Spain. June 10, 2015. […]
Network spans 950 screens in 55 shopping centres. IWALLINSHOP screen displayed in a shopping mall. Madrid, Spain. […]
Six out of ten shoppers in major urban markets notice digital billboards according to a new study. Vancouver shoppers pay the most attention with almost three quarters (75%) saying they notice digital billboards, compared to 62% in Toronto and 60% in Montreal. […]
On average we interact with digital out-of-home media (DOOH) for about 14 minutes each week. Is it any wonder investments in digital out-of-home advertising are expected to grow significantly by the year 2017? What is driving this growth? […]
I’ve had to field a lot of questions lately about in-store analytics. “What’s better iBeacons or Wi-Fi?” has been asked so often that I decided to write this post. […]
The Internet of Things has promised to turn our everyday interactions with stuff into data for logistical and marketing applications. But now that more and more corporations, including Diageo and Mondelez, have tested actual web-connected products in the market, the industry is approaching the next stage of connected appliances and food packaging. […]
Digital signage displays are fairly impressive on their own, improving customer experience quality and satisfaction over 60 percent, according to Aberdeen Research. They get even more exciting when coupled with leading edge technologies like beacons, NFC, augmented reality and facial recognition. […]
Even this billion-dollar industry giant has to get with the times or it will lose momentum. Their sales have been on the decline for the last three years. Since the beginning of the year sales are down 2.3 percent globally. […]
Between smartphones and tablets, mobile devices now play a larger role in product and brand discovery than laptops. According to a new “Mobile Audience Insights Report” from NinthDecimal 54 percent of consumers in 2014 “shopped on a mobile device over a laptop before making a purchase” and 34 percent “preferred to use a smartphone over a tablet or laptop. […]
Indoor advertising companies Newad and Zoom Media have swapped advertising networks, with the former acquiring Zoom’s restobar, campus, fashion, business, media and golf networks in exchange for Newad’s fitness establishments. Financial terms of the deal were not disclosed. […]
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