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Mark Flys of FEPE: why out of home advertising is growing globally (moreaboutadvertising)

Digital OOH is indeed the fastest growing sector. FEPE figures record annual growth of above 20 per cent in each of the years from 2007 to 2015 and PWC estimates that DOOH will grow by over 16 per cent in established markets and 30 per cent in emerging markets over the next few years. China will become the world’s biggest DOOH market in 2017. […]

moreaboutadvertising.com
Wed, May 27, 2015 at 12:47 AM

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Warc: OOH advertising major influence on mobile behaviour

SAN DIEGO, CA: Out-of-home (OOH) media are particularly effective in reaching smartphone users shortly before they engage in activities such as mobile shopping, mobile search, and mobile social networking. […]

warc.com
Wed, May 27, 2015 at 12:02 AM

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InfoComm Puts Press On For Its Signage Solutions Summit

The InfoComm people have started a full court press to drive registrations for its Solutions Summit: Digital Signage conference in mid-June, running at the same time as the massive annual pro AV trade show. I am one of the people speaking at the thing, so that should be more than enough for you to drop everything and get on a plane to Orlando. Or not. […]

sixteen-nine.net
Tue, May 26, 2015 at 8:30 PM

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Why an Out-of-Home Advertising CEO Is Bullish About Digital

I look at the out-of-home business and there's a lot of opportunity—this is a great time as we look at penetration of digital in our business. […]

oaaa.org
Tue, May 26, 2015 at 8:00 PM

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Edible billboards are a real thing, and these are made of beer and cake

With bartending robots and apps that allow you to pay for your coffee with a wave of your phone, why not have billboards with built-in samples? […]

oaaa.org
Tue, May 26, 2015 at 8:00 PM

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UC View Adds Raspberry Pi 2 Support

The LA software firm UCView announced last year its support for the initial Raspberry Pi micro PC, and its developers have now followed up with support for the beefier Raspberry Pi 2. The new software is also completely compatible with the original UC View ARM Caster HD (Raspberry Pi 1). […]

sixteen-nine.net
Tue, May 26, 2015 at 7:57 PM

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AdWeek: Why an Out-of-Home Advertising CEO Is Bullish About Digital

Clear Channel Outdoor's Scott Wells talks real-time marketing for traditional media. I look at the out-of-home business and there's a lot of opportunity—this is a great time as we look at penetration of digital in our business. […]

adweek.com
Tue, May 26, 2015 at 5:09 PM

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16:9: Interactive Retail Flooring Configurator Bridges Signs And Smartphones

This is an interactive flooring selection station for retail that bridges phones and digital signs, from a company called Prendi in Brisbane, Australia. Choices Flooring, Australia’s top flooring retailer, worked with Prendi to develop a custom digital configurator mounted on a purpose-built inspiration wall. The first one was done in 2013 and now the companies are on version 4. […]

sixteen-nine.net
Tue, May 26, 2015 at 5:07 PM

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AdAge: What You Missed at Asia’s First CES

Takeaways from the Inaugural Consumer Electronics Show in Shanghai. Asia's first-ever Consumer Electronics Show had Chinese-made drones, a self-driving concept car from Audi and a robot that does the cooking. […]

adage.com
Tue, May 26, 2015 at 5:04 PM

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MediaSignage Announces mediaCLOUD 4.34 Release

DigitalSignage.com releases new software features to the company’s flagship SignageStudio. […]

digitalsignageconnection.com
Tue, May 26, 2015 at 4:44 PM

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DSrupted Update: Two More Speakers Set

After a second stretch of busy this year that has me pretty much in a fugue state (though tallboy cans of Shock Top snap me right out of it), I’m having a sufficiently slow week that there’s been time to actually plan. Cool concept. Must do that more. […]

sixteen-nine.net
Tue, May 26, 2015 at 3:27 PM

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Out-of-Home Media Touted For Ability to Reach Consumers Prior to Mobile Activities (marketingcharts)

Out-of-home (OOH) media outpace other traditional media in reaching smartphone users in the hour before they engage in specific mobile activities such as mobile shopping, mobile search, and mobile social networking, says the Outdoor Advertising Association of America (OAAA) in a recently-released study conducted by RealityMine. […]

marketingcharts.com
Tue, May 26, 2015 at 3:10 PM

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MediaWeek: Back to the future with OOH advertising

By Outdoor Plus' Jonathan Lewis (sponsored feature). The fact that we can now deliver messages quicker than press to an audience bigger than TV at a time when the audience is at their most receptive is truly revolutionary. This is only the beginning. […]

mediaweek.co.uk
Tue, May 26, 2015 at 3:07 PM

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Pimm’s Celebrates British Summer With Exclusive Thermal Activation Campaign (oceanoutdoor)

Diageo is launching an exclusive digital out of home campaign for Pimm’s through Ocean sites which activates once the weather reaches a summery 21 degrees. Planned by Carat and Posterscope, the weather activated campaign runs across a combination of 12 premium screens in London and Birmingham Thursdays to Sundays during peak commuter periods. The Pimm’s campaign runs for 10 days. […]

oceanoutdoor.com
Tue, May 26, 2015 at 3:05 PM

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16:9: Cloud down, so sign down

Bryan Mongeau, the Vice President of Technology at BroadSign, and a guy who pays a lot of attention to emerging tech, sent along this photo he strayed across online of an ad campaign running on a Times Square LED ad board: Says Bryan: This error is coming from the Azure cloud service, which means someone thought it was a good idea to serve up this sign’s content live from the cloud.  Cloud down = sign down. […]

sixteen-nine.net
Tue, May 26, 2015 at 2:30 PM

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