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Tuesday, May 5, 2015 Tue, May 5, 2015

Australia’s Digital Out-of-Home Sees First Programmatic Buying Platform

Marketers Across Australia Can Now Buy Digital Out-of-Home and Digital Video Side-by-Side AUSTRALIA — Site Tour, a digital out-of-home (DOOH) ad exchange developer has integrated their platform with TubeMogul, a video advertising platform, to enable clients of TubeMogul to buy ads on thousands of digital billboards, kiosks and digital place-based screens across Australia programmatically. […]


Tue, May 5, 2015 at 12:19 AM

FT: Transport for London seeks media partner for GBP 1bn advertising contract

The current advertising contract on the London Underground network is managed by Exterion Media, the European advertising company owned by private equity firm Platinum Equity. Exterion is likely to face fierce competition from rivals including JCDecaux and Clear Channel Outdoor in bidding for the eight-and-a-half year contract, the largest of its kind in the UK and one of the biggest in the world. […]

ft.com
Tue, May 5, 2015 at 12:09 AM

Campaignlive: TfL announces tender for London Underground outdoor advertising contract

The contract is one of the biggest of its kind in the world and will combine the ad sales for the Underground, the Overground, the Tramlink, the Docklands Light Railway (DLR), Victoria Coach Station and Crossrail, when it launches. Viacom Outdoor, now known as Exterion Media, won the £800 million eight-and-a-half-year contract to handle the outdoor ad sales in 2006. […]

campaignlive.co.uk
Tue, May 5, 2015 at 12:05 AM

Monday, May 4, 2015 Mon, May 4, 2015

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