Guest Post: Steve Schildwachter, rVue. Recently, the rVue gang took a field trip to Downers Grove, Illinois, one of the test locations for Create Your Taste, a new initiative from our good client McDonald’s. This is an experience very different from any other McDonald’s. […]
Content can make or break a signage solution, so what do you do when your client has the content but can’t move it to your content management solution? […]
Advertising campaign is designed to prove the value of geo-targeting and day-part messaging on the company's DigitalTops network. […]
Guests visiting the Vodacom VIP Lounge at the Cape Town International Jazz Festival were treated to a unique interactive digital experience. […]
The company used its digital place-based media experience to help place the Turtle Wax "Breakout" video in theaters showing the new hit movie Furious 7. […]
Mobile is full of big promises. But if you are like most companies, you’re still waiting to see it actually lived up to the hype of reinventing corporate-consumer interactions. This case study from my new book, Big Social Mobile, How Digital Initiative can Reshape the Enterprise and Drive Business Value (Palgrave Macmillan), shows how mobile can be used to maximize the value of every consumer. […]
Bellefeuille's startup, Viewswagen, is gearing up for a national launch on May 1, when it will begin reaching out to Lyft, Uber and Sidecar drivers to install tablets in their cars. […]
Content designed specifically for DOOH media can be easily integrated into schedules, bringing attention to important charitable causes. […]
Primesight, in conjunction with On Device Research, has launched Primemobile Live, the first real-time reporting platform for outdoor advertising campaigns. The online portal, which is open to Primesight’s customers, will provide instant access to consumer feedback by reporting data on campaign awareness and resultant changes in attitudes and actions as they develop during the campaign period. […]
Three Types of Agencies Will Lead the Way in the Digital World. We went wrong around the year 2000. Until that time, advertising and marketing were quite simple. […]
Digital out-of-home networks enable flexible and premium promotion of content to maximize social impact. Montreal, Canada. April 14, 2015. […]
Digital out-of-home networks enable flexible and premium promotion of content to maximize social impact. Montreal, Canada. April 14, 2015. […]
Russia’s largest international digital signage conference will be held for the fifth consecutive year in Moscow. […]
Montreal’s BroadSign has announced an effort to enable philanthropic organizations to get public service announcements on digital OOH ad networks without investing a pile of time to make it happen. […]
Real-Time Reporting Platform Enables Advertisers to Track Key Audience Metrics To Optimize Campaign Display. UNITED KINGDOM — Primesight, in conjunction with On Device Research, has launched Primemobile Live, the first real-time reporting platform for outdoor advertising campaigns. […]
