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Open Messenger brings real-time cab ads to Liverpool (liverpoolecho)

Taxi-mounted LCD screens provide advertising and public messaging opportunities. An Open Messenger cab which will carry real-time ads, or public safety messages on its LCD screens.An Open Messenger cab which will carry real-time ads, or public safety messages on its LCD screens. A digital advertising company is coming to Liverpool later this month as it rolls out its product across the UK. […]

liverpoolecho.co.uk
Thu, Apr 16, 2015 at 3:47 PM

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How User Generated Content is Changing Beauty Advertising

Jennifer Gutkowski, Sales Planner, Adspace As your standard twenty-something Millennial, it may surprise you to hear that I own a television. Actually, truth be told, the majority of the time I just fast forward through the commercials. The one thing that does get my attention is make up and beauty products. […]

Thu, Apr 16, 2015 at 12:28 PM

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City Council Approves New Rules For Billboards in City of Philadelphia (cbslocal)

PHILADELPHIA (CBS) — Philadelphia City Council today gave final approval to a sweeping overhaul of the city’s billboard regulations. The end result could be fewer billboards overall, but more of them would be digital. The vote was 15-0 as Council approved a top-to-bottom rewrite of billboard regulations that was three years in the making. […]

philadelphia.cbslocal.com
Thu, Apr 16, 2015 at 10:37 AM

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New tensions emerge in war over NC billboards (charlotteobserver)

RALEIGH -- For the third straight legislative session, environmental groups and local government advocates are fighting a measure sought by North Carolina’s billboard industry. House Bill 304 would restrict the ability of local governments and state transportation officials to regulate the placement of outdoor advertising. […]

Thu, Apr 16, 2015 at 10:35 AM

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Does your Digital Menu Board simply suck? (source – Linkedin)

By A Jay. As restaurants hunt for advanced, cost-effective ways to set themselves apart from the fierce competition, they resort to the easy answer: “Digital Menu Boards”. What’s easy is not always right. […]

linkedin.com
Thu, Apr 16, 2015 at 10:25 AM

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16:9: Video Display Embedded In Magazine Page

Something like this has been done before, but it’s been a while and undoubtedly this stab at putting an LCD screen in a printed magazine is a step ahead. In this case, Chevy’s agency has worked with a tech company to put a video player on a page, embedded in an ad, in 10,000 copies of Popular Mechanics and Esquire. The spots target potential buyers of Chevy Colorado trucks. […]

sixteen-nine.net
Thu, Apr 16, 2015 at 10:05 AM

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NAB Show 2015: A Parallel Universe to Digital Signage

A section of the Canon booth. Green screens and live filming was a common sight in the South Hall. AOTO showcases its 8K display. […]

broadsign.com
Thu, Apr 16, 2015 at 9:00 AM

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Outside Insight: The Content Marketing Association tells us why content marketing needs its own marriage bureau

Brands are falling over themselves to develop their content marketing – but there’s still a lot of debate about the best way forward. The Content Marketing Association has just launched a ‘marriage bureau’ for brands and agencies. Dominic Mills, consultant editor for the CMA, explains why, while CMA managing director Clare Hill answers our questions. […]

carat.co.uk
Thu, Apr 16, 2015 at 7:05 AM

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Digital Signage Pulse is redesigned: new clean look and mobile-first functionality

T […]

digitalsignagepulse.com
Wed, Apr 15, 2015 at 7:36 PM

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Projects: Screens Are Focal Points In Ontario Lottery’s Reworked Mall Kiosks

Ontario Lottery generates about $130 million annually by selling lottery ticket products at some 130 kiosks plopped into the concourses of shopping malls around the province. […]

sixteen-nine.net
Wed, Apr 15, 2015 at 6:36 PM

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TV Viewership Sees Double-Digit Decline, According to Accenture (screenmediadaily)

The World’s Love Affair with the TV May Be Coming to an End. NEW YORK, NY — Traditional TV viewership declined more than 10% in the United States, according to a new research report from Accenture. […]

Wed, Apr 15, 2015 at 5:40 PM

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DSToday: Coke digital signage brings some cool summer color to Oz

Coca-Cola and digital signage teamed up to bring some added color and a cool drink to the hot Australian summer. JCDecaux and Coca-Cola recently won the award for "Best Use of a Special Build" as part of the Australian Outdoor Media Association’s Q4 Creative Collection Competition, according to an announcement from JCDecaux. […]

digitalsignagetoday.com
Wed, Apr 15, 2015 at 5:32 PM

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mumbrella: First quarter of outdoor ad spend in Australia exceeding print for the first time

Spend on outdoor advertising has for the first time eclipsed revenues going to newspapers from media agencies in the first quarter of 2015, new data has revealed. According to Standard Media Index (SMI), which measures main media agency ad spend, outdoor revenues for the first three months of the year of the year were $178.5m, up 16.1 per cent year on year, compared with $149.8m for newspapers. […]

mumbrella.com.au
Wed, Apr 15, 2015 at 5:28 PM

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BBC: UK Election 2015 and the death of the campaign poster

The parties keep launching election posters but when was the last time you actually saw one in the street? Are we witnessing the death of political advertising? It all started with a group of young Conservatives in a car park in North London. […]

bbc.com
Wed, Apr 15, 2015 at 5:27 PM

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Growing digital signage ad firm RMG Networks raises $25M (bizjournals)

RMG Networks recently completed a $25 million Series A round of funding to continue expanding its business operations in digital signage. The Dallas-based company manufactures, installs and manages digital screens for visual communication at places including call centers, manufacturing plants and distribution warehouses. […]

bizjournals.com
Wed, Apr 15, 2015 at 5:26 PM

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