The creative media company has rolled out digital billboard-sized screens in Australian shopping centers. […]
JCDecaux’s digital mall expansion continues with the launch of two new M-Vision screens at key UK retail locations: Liverpool ONE and Bullring Birmingham. Brands are set to benefit from this high-impact, premium communications channel in the heart of Liverpool and the addition of a second M-Vision screen in Bullring brings the total network to 15 premium screens. […]
This is a very clever marketing campaign, spotted in Digital Sign Age, to drive animal adoptions from a London shelter. Called Looking For You, the recent campaign used the digital screens at the Westfield Stratford City in London to run a series of triggered videos that gave some shoppers the sense a very cute little dog named Barley was following them, looking for new owners. […]
Adshel is bringing commuters the latest live news headlines across its Sydney Trains digital screens network as part of news.com.au’s ‘The News in Colour’ campaign. […]
The cinema network of 542 screens in 69 locations is adding an additional 800 displays in 2015. Sao Paulo, Brazil. May 29, 2015. […]
The cinema network of 542 screens in 69 locations is adding an additional 800 displays in 2015. Sao Paulo, Brazil. May 29, 2015. […]
Here’s another InfoComm attendee, UK-based Tom Milner, Managing Director of the firm Service and Support Ltd., talking about why he’s going to Orlando this year. 1 – How many years have you been going to InfoComm? This is year one, eyes wide open for me! […]
LONDON--Advertising giant WPP PLC (WPP.LN) said Thursday Kinetic and GroupM have bought a majority stake in Financiere Poster, an out-of-home specialist in France, for an undisclosed sum. Poster Conseil manages media planning and buying for agencies and direct clients, and provides planning and measurement technologies to both agencies and vendors. […]
Route, the outdoor industry’s measurement body, has produced research that shows the time spent with each different advertising media versus the amount of advertising spend directed towards it. […]
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AMD FirePro(TM) Professional Graphics Light Up 24 Megapixels and 25,000 Sq. Ft. of Immersive Experience in the Heart of New York City. […]
DPB media has proven effective in reaching Millennials. Across 17 venues measured by MRI, approximately 4.5 out of 10 viewers are Millennials, an index of 142. Composition by venue ranges from a high of 51% of viewing in bars/pubs to 35.4% of viewing in medical offices. […]
Outdoor media provider oOh!media’s roll-out of large format digital billboards across Australia continues this week, with the addition of three massive, full-motion screens inside key, high-end mega retail shopping centres. […]
