FOX teams up with outdoor screen business Amscreen to advertise new TV shows using DOOH audience analytics (amscreen)
FOX employs Amscreen's real-time, outdoor audience profiling and delivery platform. In an industry first, FOX International Channels (FIC) is pioneering the use of the system to target multiple audiences for multiple shows in one deal. They are utilising Amscreen’s national reach via 500 screens in venues that detect a viewer’s age and gender. […]
Fri, May 8, 2015 at 2:21 AM