Exposure to outdoor advertising is rising. The amount of time people are exposed to outdoor advertising increased by 1.2% between 2010 and 2014, from 106.0 to 107.2 minutes a day. […]
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Today, there are 5,500 electronic signs—a small portion of the total 400,000 billboards nationwide. But, according to the Outdoor Advertising Association of America (OAAA), these fancy billboards could prove to be of outsized importance down the road, especially in the case of emergencies. […]
In the past six months 20 (twenty!) huge companies have called media agency reviews. At least $US25 billion in spending is currently up for grabs. Media reviews let brands reassess their ad spending, often by offering those contracts out in a competitive bidding process. […]
Denver-based signage software firm Four Winds Interactive got a nice little nod recently from the tech-centric market analysis firm Gartner, listing it among a tight selection of Cool Vendors for Content Management for 2015. […]
Over the last few months Berg Insight has been looking closely at the market for Digital Signage. This is a category of connected devices that each one of us is in contact with almost daily and includes a broad range of solutions as diverse as traffic signs, menu boards and in-flight entertainment displays. […]
Here’s Jeff Dumo, one of the partners in the Silicon Valley-based creative shop Array Interactive, on why he’s heading to Orlando for InfoComm. Jeff is one of the speakers on the the opening day of the digital signage solutions summit. 1 – How many years have you been going to InfoComm? […]
From elevator walls to 10-screens rings, the three-story observation deck at One World Trade Center showcases plenty of digital display technology. […]
Ever since shoppers could access inventory and compare store prices with a few clicks on their phone, omnichannel sales have become a big focus for brick-and-mortar retailers. But while retailers are focusing on driving consumers to buy across all channels, they may also be losing sight of the bigger picture: The customer's path to purchase. […]
The cinema network of 542 screens in 69 locations is adding an additional 800 displays in 2015. Sao Paulo, Brazil. Global digital signage software and solutions provider, BroadSign International, LLC, is powering the launch of Flix Media Corporation in Central and South America. […]
MediaCo’s backlight and small format digital proposition are now Signature Outdoor asset’s and over the next few months the Manchester proposition will be fully integrated into the Signature Outdoor brand. […]
Here’s Insteo founder Jim Nista writing about why he’s getting on a long, and I bet not direct, flight from Long Beach to Orlando for InfoComm this year: 1 – How many years have you been going to InfoComm? 5 years now. 2 – What are you looking for when you go? […]
Exterion Media has launched its Tech Research Hub, a free interactive online dashboard to help marketers understand the tech preferences and habits of today’s urban consumer. […]
