Smithers Pira Survey Measures Impact of Digital on In-Store Signage and PoP
The Smithers Pira research organization is measuring the impact of the change on markets for printed signage and point-of-purchase (PoP) advertising with an online survey to which all printers and print customers are invited to respond. The survey, which closes on Friday, April 24, will be the basis of a new global report on “Signage in an Electronic World,” to be published later this year. […]
Mon, Apr 20, 2015 at 6:23 PM