The global touchable holographic display market is expected to nearly quadruple in value by 2019 according to a new report from Micro Market Monitor. […]
“From an agency perspective, I saw out-of-home as a medium delivering reach and scale, and the responsibility of specialized OOH agencies. As a media owner, it was familiar but excluded from most credible media monitoring tools. […]
“From an agency perspective, I saw out-of-home as a medium delivering reach and scale, and the responsibility of specialized OOH agencies. As a media owner, it was familiar but excluded from most credible media monitoring tools. Being a consumer, I was impressed with and intrigued by OOH campaigns, particularly digital ones, though didn’t understand all capabilities. […]
Google will launch two Chromebox digital signage solutions for commercial application through cooperation with Taiwan-based AOpen in the middle of the third quarter of 2015, according to Taiwan-based supply chain makers. Google announced at the end of the first quarter of 2015 the cooperation with AOpen to launch the solutions. […]
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According to a new analysis from Frost & Sullivan, Analysis of the Global Digital Signage Systems Market, the digital signage market earned revenues of $1.53 billion in 2014 and is expected to reach $3.23 billion by 2020. ... solely ad-supported networks are unable to sell advertisement spots and maintain the consistent flow of ad dollars. […]
What are some of the innovative content tactics being used successfully to drive and improve sales? […]
Pattison Onestop, a division of Canada's Pattison Outdoor Advertising, has partnered with zappit, a provider of mobile engagement technology for the rollout of a new mobile-enabled advertising service called Engage, the company has announced. […]
U.S. Entertainment & Media Spending Expected to Reach $771 Billion by 2019; Internet to Overtake TV Advertising. Mobile Monetization is Next Critical Challenge. […]
Canadian Tire has opened a giant new store on the south end of Edmonton, on the main road out of town south to Calgary, and loaded it up with a whole bunch of digital. The South Edmonton Common store, which opened Friday, has more than 100 digital screens, including a video wall and an outdoor hi-rez LED. […]
Display hardware specialist Peerless-AV will be at InfoComm, and this is why company president John Potts says people in the digital signage industry need to come by booth 3401 in a couple of weeks. 1 – Why do people going to InfoComm need to put your company on their Must See list of booths? […]
After my speech, people pledged support and went to the website to donate. But then something amazing happened. A campaign was created to get more people to support the cause, which was shared with the membership at www.OAAA.org. […]
The buzz about big data and the Internet of Things has started to seem more like a roar in 2015. The scope of potential devices is measured in billions, and the implications are described as vast. But what does all that IoT buzz really mean for retail marketers, and how they interact with shoppers in stores? […]
We mustn’t forget the benefits of using digital OOH to target people where and when ads will work best, offering flexibility not achievable with classic OOH ads. Just one of the landmark digital OOH screens, Waterloo Motion, has a weekly audience of 2.1million and reaches nearly 250,000 “urbanites” every weekday. […]
