TORONTO (May 20, 2015) – Astral Out of Home, a division of Bell Media, announced this week the winners of the Toronto and Western Canada CARTE BLANCHE FOR CREATIVES competition. […]
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FEPE, the worldwide association of outdoor advertising companies, has joined forces with APG|SGA, Clear Channel Outdoor, Exterion Media and JCDecaux to develop the first standardised industry approach to measuring digital out-of-home (OOH) audiences. […]
The tech market intelligence firm International Data Corporation has issued an industry forecast that suggests digital signage is the biggest growth driver globally for the so-called Internet of Things. The IoT market is expected to grow by 19% this year, says the forecast, with the biggest bump among vertical industries coming for the one that gets stuff on screens. […]
Toronto -- COMB has released two new guides for media buyers to assist them in planning outdoor and indoor advertising campaigns. The guides provide a checklist that allows buyers to see the factors and scrutiny that goes into providing OOH audience numbers. “When buyers purchase an OOH campaign from a COMB member, they are assured credible and accurate audience numbers. […]
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Interacting with a poster used to mean looking up and gawping - but digital out-of-home is changing all that. Ocean's chief executive, Tim Bleakley, picks out his favourite examples from around the globe. Digital out-of-home is going global – and advertisers are using it to showcase their most innovative work. […]
DOOH industry advisor Mark Boidman of Peter J. Solomon Company (PJSC) gave this presentation at the 2015 OAAA-TAB National Convention + Expo last week. […]
New Installation Underway at San Diego International; Texas Airports Also Upgraded with New LG Displays. CNN Airport Networkand LG Electronics USA today announced further expansion of their long-standing alliance with the installation of new flat-panel LG LED displays at San Diego International Airport this spring. […]
This is getting a little crazy. A decade ago you needed two guys to manhandle a 55-inch LCD or (particularly) a plasma panel into place on a wall mount. Now we learn, via OLED-info, that LG has shown off in DS. […]
The Marsing joint school district’s nutritional program is promoting healthy eating to include creative graphics and nutritional information. […]
M&A advisor and Digital OOH industry analyst Mark Boidman, of Peter J. Solomon, has posted his talk from last week’s OAAA meetings in San Diego. It’s a really solid, DEEP dive into the advertising side of this business and a nice big bucket of cold water for anyone hot and bothered about ALL the money out there in advertising. […]
The Canadian digital OOH media company PATTISON Onestop has launched a new mobile-enabled advertising service called Engage, which mashes up NFC, SMS and QR codes as mechanisms to bridge big digital posters and the smartphones carried by most consumers. […]
I have two distinct thoughts about a new monster-store in the Dallas area called Nebraska Furniture Mart, which a7 560,000 sq. ft. is big enough to house three Walmart Supercenters inside. […]
