3 things to consider before you purchase digital signage displays
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Mon, May 4, 2015 at 1:23 PM
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MVP Interactive is doing a fan activation thing with pro hockey’s New York Rangers – using interactive screens that allow even little kids to get their playoff beard on. Fans can instantly grow their own beard based off a current player’s unique and personal styled beard and long hockey hair. […]
The future of retail and digital out of home is all about truly understanding and engaging with a rapidly changing consumer, delivering satisfying, rewarding and value-creating experiences wherever and whenever the consumer wants to buy. […]
TubeMogul, in tandem with Cadreon and SiteTour, are announcing the launch of its programmatic outdoor advertising offering. […]
Spotted a pair of digital vending machines at a Delta concourse at SFO. I know the concept or tech is not new, but it was the first time I’ve seen a vending unit in North America that wasn’t specific to a brand, ie Coke. Again, I’m sure they’ve been around for a while, but a first for me. […]
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The Site Tour digital out-of-home (DOOH) exchange, which began beta testing last month, enables advertisers to serve different ads at different times of the day, and will allow video ads to be served to compatible digital signs, extending television campaigns to outdoor environments. […]
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To kick-off the Dove Invisible Dry campaign, Unilever initiated a tactical digital experiential event at Waterloo station to coincide with Royal Ascot’s Ladies Day 2014. Women heading to the racing were were offered the chance to have a professional photograph taken, which would then be displayed on the huge Motion@Waterloo screen above the station concourse. […]
Grand Visual, in partnership with Talon, RGA and OMD UK, took home the Grand Prize at the Clear Channel Outdoor Planning awards last night for Google Outside 2.0. Now entering its ninth year, the awards celebrate the very best in outdoor planning from the last 12 months. […]
The FlyteBoard display real-time airline flight schedule for arrivals and departures at Washington Dulles International Airport. […]
Carat have been awarded CPD Gold accreditation from the IPA, an award that recognises outstanding professional development programmes, working culture and a real focus on people within the advertising industry. […]
BEACONSFIELD – A new way to raise fast cash is catching on with the mayor of Beaconsfield. Georges Bourelle is considering allowing a new electronic billboard to be built on the public works property on Beaurepaire Drive near the intersection of City Lane. […]