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Projects: Shell Does Own Gas Pump Network

Fuel giant Shell is bankrolling its own screen network on gas pumps in the Netherlands, with some 75 stations and 600 screens up and running. The company also has a trial going in Malaysia. The content is a 90-second loop of 10 second spots for store promotions and customer information. The network is running BroadSign‘s ad-centric play-out and media targeting platform. […]

sixteen-nine.net
Tue, May 12, 2015 at 8:47 AM

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16:9: A Video Also Worth A Thousand Words: Research

The automated video creation service Animoto has released results of research that reinforces the wide understanding that most consumers would rather watch a video about a product than read about it. The Animoto Online and Social Video Marketing Study, based on feedback from 1,051 U.S. […]

sixteen-nine.net
Tue, May 12, 2015 at 8:32 AM

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16:9: Why Use A Touchscreen When A Banana Will Do?

How about a little gadget that turns almost anything into a trigger to launch content on a screen? Like a doughnut? A piece of fruit? […]

sixteen-nine.net
Tue, May 12, 2015 at 7:57 AM

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Shell Deploys Digital Signage Network Using BroadSign International, LLC’s Software

600 screens in the Netherlands and United Kingdom were operational as of March 2015. The Hague, Netherlands. May 12, 2015. […]

Tue, May 12, 2015 at 5:00 AM

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Dubai will play a role in the development of global digital signage industry (zawaya)

Due to the infrastructure expansion initiatives by the (UAE) government, the digital signage industry is set to witness an exponential growth by 2020. Dubai - International Expo Consults (IEC) part of Falak Holding, stated that Dubai will play an integral role within the US$20 billion digital signage industry due to the state of the malls that are being developed in the Emirate. […]

zawya.com
Tue, May 12, 2015 at 4:57 AM

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Shell Deploys Digital Signage Network Using Broadsign International, LLC’s Software

600 screens in the Netherlands and United Kingdom were operational as of March 2015. The Hague, Netherlands. May 12, 2015. […]

broadsign.com
Tue, May 12, 2015 at 4:00 AM

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Mood Media makes a nice turn from a long decline

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theglobeandmail.com
Tue, May 12, 2015 at 12:47 AM

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OOH Ratings Innovator Earns Top Award in Out of Home Marketing

Joe Philport, former president and CEO at the Transportation Audit Bureau (TAB) for media measurement, today was awarded the top marketing award from the out of home (OOH) advertising industry today. […]

oaaa.org
Mon, May 11, 2015 at 8:00 PM

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All social updates from OAAA/TAB National Convention + Expo, San Diego, May 11 (oohsocial)

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oohsocial.com
Mon, May 11, 2015 at 6:12 PM

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Measuring the Previously Unmeasurable: Out-of-Home Goes Mobile (adexchanger)

Measuring Local Audiences.  Let’s look at OOH. Picture the advertising you see every day on the train platform or on your route to work. Most of the time, the decision to place ads in these locations is based on history, local brand experts or ZIP-based demographics. […]

adexchanger.com
Mon, May 11, 2015 at 6:00 PM

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OVAB Europe’s events at NEC Showcase in London, May 20-21, 2015

OVAB Europe Meet & Greet and OVAB Europe Installation Tour / Oxford and Regent Street London: Get to know the OVAB European industry association for all things digital dignage and digital out of home. Meet us at the open Meet & Greet event at this year’s NEC Showcase in London. Get together with the members and discuss the newest standardisation initiatives. […]

invidis.de
Mon, May 11, 2015 at 5:49 PM

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Global Adspend Forecast to Grow in 2015 & 2016 (with full report download link)

The latest advertising expenditure forecasts from ZenithOptimedia and Magna Global indicate a slight dip in 2015 global adspend from 2014, with an improvement expected in 2016. Source: ZenithOptimedia, March 2015 and Magna Global, February 2015   ZenithOptimedia predicts adspend from 2015 to 2016 to grow between the 4%-5% level, at a slightly lower rate than global GDP levels (6%-7%). […]

jcdecaux-oneworld.com
Mon, May 11, 2015 at 5:42 PM

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Cineplex Digital Networks Named Content Creator of the Year

The in-store digital merchandising provider received top recognition during the 2015 International Digital Signage Awards. […]

digitalsignageconnection.com
Mon, May 11, 2015 at 4:38 PM

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London Stansted Airport Adds Curved NanoLumens Visualization Solution

The 39-foot display is being utilized to provide advertising space to marketers along with flight information and airport updates. […]

digitalsignageconnection.com
Mon, May 11, 2015 at 3:54 PM

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Interactive Digital Signage Personalizes Airline Passenger Experiences

Using the interactive video walls at Boston Logan International Airport, passengers scan their boarding passes to view personalized gate information, flight status, destination weather and nearby concessions. […]

digitalsignageconnection.com
Mon, May 11, 2015 at 1:24 PM

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