After the NHL's New York Rangers capped off a thrilling comeback against the Washington Capitals in a come-from-behind win in last night's Game 7, the team will be taking its Rangerstown Hockey House — and its multiple digital signage engagements — on an even deeper run through the playoffs. […]
The challenge comes from building not a mere touch point, but to building an experience that is savored and talked about after your customer leaves. […]
The program entices shoppers to attribute perceptions of innovation and technological advances to Intel, while creating a canvas for ongoing creative refreshes and up-to-the-minute messaging. […]
Industry needs a common buying platform and far better data. Interview with Mark Boidman by Diego Vasquez. Creativity is the key to any successful out of home campaign. […]
JCDecaux in Belgium had had enough of the brush off and decided to do something about it. The outdoor company posted photos of big name marketing directors from Coke, Mondelez, Brussels Airlines, Renault and others along with their name and an email address at JCDecaux. […]
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The Outdoor Advertising Association of America (OAAA) presented 38 OBIE Awards, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, and Best Multi-Format campaigns. The winners of the 73rd annual OBIE Awards were honored at a celebration last night during the 2015 OAAA\TAB National Convention + Expo in San Diego, CA. […]
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The Google For Work team – the business unit driving the company’s efforts in the digital signage market – did an online video presentation/hangout thingie a couple of weeks ago that went into several subjects, including a lengthy session specifically about digital signage and kiosks. […]
With interactive touchscreens becoming more prevalent, what data have you seen that justifies implementation? […]
Kenneth Cole, Seattle Aquarium work also honored. Adams Outdoor Advertising took home the Best Billboard Campaign award for its "Big Slushes" ads for Sonic Drive-In at the Outdoor Advertising Association of America's Obie Awards on Tuesday night. The campaign turned billboards in the Charleston, S.C., area into giant slushes complete with 3-D straws. […]
The out of home (OOH) advertising industry bestowed its highest honor to a bipartisan duo of political leaders who support property rights, tourism, and small business. Senator Harry Reid (D-NV) and former Congressman Bud Shuster (R-PA) earned the Myles Standish Award from the Outdoor Advertising Association of America (OAAA) at the trade association’s national convention in San Diego. […]
Shell is working to improve the refueling experience in retail forecourts through the initial deployment of its digital signage network using BroadSign International LLC's cloud-based platform, according to an announcement today from BroadSign. Unlike in-store gas station or c-store networks, Shell's screens are outside at the pump and make use of fuel dispenser triggers. […]
How do we use DOOH screens to reach the consumer on their phones? So we asked Kevin Hunter, the COO at smart beacon, geofencing and location-based messaging technology provider Gimbal, to talk about bridging the gap from the big screen (large-format digital signage screens) to the small screen (mobile devices such as smartphones, tablets and wearables). […]
Atlanta police are investigating how an image of an impossible-to-fig-leaf potential member of the pornography community came to blare from a billboard in Buckhead. […]
