The City of Sydney wants to restrict the building of new outdoor advertising spaces and reserve 15 per cent of all ad space for its own marketing, a draft plan reveals. The Outdoor Media Association (OMA) has come out swinging against the proposal in a 159-page submission, identifying 14 issues and lobbying for a more evidenced-based approach. […]
Inspired by music icon Jay Z, Barneys "A New York Holiday" comprised a series of windows and an interactive in-store gallery that captured the imagination of its shoppers. […]
In a move that is symbolic of bigger shifts taking place in the nature of media, the Cabletelevision Advertising Bureau is leaving the cable TV behind to become the Video Advertising Bureau. […]
The new reports shows that nearly 82 percent of companies currently using digital signage are "very satisfied" with the technology. […]
The future of ad testing is not about surveys, but about smiles and smirks. If you want to know whether a spot really sells, after all, shouldn't you measure what people feel, not what they say? That's the argument being delivered across the country by a new crop of startups brandishing sophisticated facial-recognition technology -- and quickly reshaping how marketers decide which ads work. […]
New models including, the company’s first HD projector, expand options for increasing communications in meeting rooms and classrooms. […]
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Proxama, the international mobile proximity marketing, loyalty and NFC payments company, today announces it will work with Eye Airports, the UK’s Airport Advertising Experts, to initially deploy 200 Bluetooth low-energy beacons across eight UK airports including London Gatwick. […]
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Microsoft Canada has pushed out a useful report about the fleeting attention spans of today’s consumers – pointing out it’s not just kids and young adults who can’t keep their noses out of their devices. The attention span study is a free download and is based on both online surveys and neurological research done late last year. […]
FRAMINGHAM, Mass.--(BUSINESS WIRE)--Driven by more flexible, interactive content that helps organizations be more "cutting edge," digital signage will experience strong growth over the next two years. The transition from static, paper-based signage to digital content is developing quickly as companies understand the benefits of digital solutions as indicated by high satisfaction rates among users. […]
One of the great values of digital signage is that it is dynamic and easily updated. […]
The international financial specialist is now showcasing live market data and promotional HD-videos in its reception area. […]
How should a brand determine if digital signage would be a viable component to its marketing strategy? Members of the DSE Advisory Board answer this week's question: With interactive touchscreens becoming more prevalent, what data have you seen that justifies implementation? […]
