Milestone AV and SurgeX are unveiling a new line of power-protected solutions for the U.S. and Canada that are exclusive to the Chief brand. […]
Digital OOH (DOOH) revenue will replace physical OOH revenue in countries with mature OOH markets. DOOH advertising revenue totalled USD 9.71bn globally in 2014. This will grow strongly to reach USD 18.04bn in 2019. […]
According to the Standard media Index (SMI), OOH has joined digital as the only positive growth story of the year so far, with its +3% rise for the first four months of the year. SMI’s numbers showed OOH enjoyed strong single digit gains in April, but the news wasn’t so good for radio, which shrunk by -12% for the month. In the year to date, digital leads the way, growing 22%. […]
xAd says that it can use location data to show consumer intent. Anyone even vaguely familiar with the mobile ad space knows that it has a cookie problem. On the desktop web, your browser will store a tiny file – a cookie – from every site you visit. […]
Out-of-Home (OOH) advertising revenue rose 9.2% in the first quarter of 2015 compared to the previous year as reported by Nielsen. “There has been growth across a number of categories including tourism, retail, finance and telecommunications,” said Rosanne Caron; President, OMAC. […]
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A pair of Charlotte, NC companies have merged, putting together a combined offer that includes things as diverse as low-cost media players, video analytics and interactive stations. The interactive touchscreen firm T1V has bought the assets of Cenique USA, which now do business as Cenique Global, a division of T1V. […]
Marketers Reviewing Media Biz Now Outnumber Shops With Resources to Compete. When one of the biggest media agencies in the world pulls out of the pitch for Coca-Cola's business, you know the storm of simultaneous reviews is taking a toll. […]
Buy-Side Leadership Council to Provide Insights on the Development of the Digital Video Advertising Marketplace. NEW YORK, NY — The Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence today announced the center’s first Board of Advisors comprised of 19 high-level executives from blue-chip brands and leading agencies. […]
New York – YCD Multimedia, a leading global provider of advanced digital signage software solutions, announces it has joined industry advocacy group Digital Signage Federation (DSF) as a corporate member. DSF partners with its members to provide education, networking and advocacy to the digital signage industry and the diverse constituents of its ecosystem. […]
The global provider of advanced digital signage software solutions aims to foster industry growth through education and teamwork. […]
The #message2london campaign sees DOOH company Outdoor Plus posting tweets of the stars using key displays around the city through August 2015. […]
A year ago beacons were the rage. Today they are a reality and the lessons that have been learned during the first real year of beacon implementations are many. Chuck had an opportunity to moderate a recent panel that featured 4 of the top beacon minds in retail and he summarizes what they have learned in this episode. […]
The 11th edition of the Outdoor Advertising Convention (OAC), which returns to Mumbai after a period of two years, will be held at the Renaissance Mumbai Convention Centre, from 24 to 25 July 2015. […]
When Ogilvy & Mather’s New York office won Coke Zero’s account last September, there wasn’t much time to celebrate – for good reason. The client was so impressed with the agency’s unusual ‘drinkable advertising’ pitch that they were told to go straight into production and have the campaign ready for the NCAA Final Four in March. […]
