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Canada: Max’s big ride wins a billboard (indie88)

The chance to have your message seen by over 4.5 million people on a giant billboard and up in lights on 2 digital bulletins. That’s what Outfront Media and Indie88 offered listeners in their Win a Billboard contest which wrapped-up last week. After hundreds of entries and thousands and thousands of votes, Indie88’s listeners have chosen “Max’s Big Ride” as our grand prize winner! […]

indie88.com
Thu, May 21, 2015 at 6:08 AM

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Sibu Group Hires InspiriaMedia to Launch Its First U.S. Outdoor Advertising Campaign in Times Square

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prnewswire.com
Thu, May 21, 2015 at 12:56 AM

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NEC Solutions Showcase 2015 highlights and guide (London Digital Signage Week May 18-22)

The NEC Solutions Showcase forms the bedrock of London Digital Signage Week. The NEC Solution Showcase, now in its 7th year, is to underpin a week long calendar of events as the AV industry hits the Capital for what has become the UK’s biggest AV and digital signage event of the year. […]

Thu, May 21, 2015 at 12:29 AM

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16: 9: When Even The Basics Get Missed …

Spotted this digital sign in the lobby of Toronto’s Delta Chelsea hotel last night, and groaned. It’s bad enough the design tries to shovel no end of print material into three zones on the screen. What made me crazy looking at this was the most basic thing: the image files don’t fit the resolutions of the zones they are dropped into. […]

sixteen-nine.net
Thu, May 21, 2015 at 12:26 AM

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Exterion to roll out beacons across public transport in the UK (nfcworld)

Out-of-home media owner Exterion Media UK is to roll out Bluetooth Low Energy (BLE) beacons across public transport services in “major cities” in the UK to deliver marketing messages to passengers’ smartphones. […]

nfcworld.com
Wed, May 20, 2015 at 11:46 PM

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invidis: DBCI shows positive sentiment in Scandinavian digital dignage industry

The OVAB Europe Digital Signage Business Climate Index (DBCI) has been polled for the first time in the Scandinavian market. Wirth 66,65 points the index shows a positive business sentiment in the digital signage and digital out of home industry. […]

invidis.de
Wed, May 20, 2015 at 11:18 PM

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Rimmel London and Ocean delivering the wow factor of out of home advertising (themarketingblog)

Rimmel London rolls out the first ever out of home campaign for a cosmetics brand to use Ocean’s iconic IMAX, featuring its famous London poster girl Kate Moss. Planned by OMD UK and Talon, with creative in house by Coty, the campaign features Rimmel London’s Wake ME Up Mascara. The IMAX has been booked alongside premium digital sites to provide huge standout and impact on the streets. […]

themarketingblog.co.uk
Wed, May 20, 2015 at 11:17 PM

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Australia: Outdoor advertising industry pursuing digital goals (proprint)

If printers need any more evidence that the priorities of the outdoor ad industry are increasingly focused on digital, they need look no further than its response to Sydney’s new draft regulations. […]

proprint.com.au
Wed, May 20, 2015 at 11:14 PM

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Astral Out of Home Announces Winners of the Toronto and Western Canada CARTE BLANCHE FOR CREATIVES Competition

TORONTO (May 20, 2015) – Astral Out of Home, a division of Bell Media, announced this week the winners of the Toronto and Western Canada CARTE BLANCHE FOR CREATIVES competition. […]

bellmedia.ca
Wed, May 20, 2015 at 11:53 AM

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Digital billboards join the fight against human trafficking

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digitalsignagetoday.com
Wed, May 20, 2015 at 10:25 AM

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DSE 2016 Announces “Call for Speaker Proposals” (DSConnection)

D […]

digitalsignageconnection.com
Wed, May 20, 2015 at 9:55 AM

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FEPE partners with international consortium to deliver audience measurement for digital out-of-home advertising

FEPE, the worldwide association of outdoor advertising companies, has joined forces with APG|SGA, Clear Channel Outdoor, Exterion Media and JCDecaux to develop the first standardised industry approach to measuring digital out-of-home (OOH) audiences. […]

Editorial
Wed, May 20, 2015 at 12:28 AM

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16:9: Digital Signage Biggest Growth Driver For Internet Of Things Business: Report

The tech market intelligence firm International Data Corporation has issued an industry forecast that suggests digital signage is the biggest growth driver globally for the so-called Internet of Things. The IoT market is expected to grow by 19% this year, says the forecast, with the biggest bump among vertical industries coming for the one that gets stuff on screens. […]

sixteen-nine.net
Wed, May 20, 2015 at 12:08 AM

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Canadian Out-of-Home Measurement Bureau (COMB) Releases New Guides to Assist Media Buyers

Toronto -- COMB has released two new guides for media buyers to assist them in planning outdoor and indoor advertising campaigns. The guides provide a checklist that allows buyers to see the factors and scrutiny that goes into providing OOH audience numbers. “When buyers purchase an OOH campaign from a COMB member, they are assured credible and accurate audience numbers. […]

Tue, May 19, 2015 at 11:54 PM

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The Internet of Things (IoT) market is expected to grow 19 percent in 2015 — led by digital signage, said IDC

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infotechlead.com
Tue, May 19, 2015 at 11:30 PM

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