Raw Feed & Search

Digital outdoor advertising gets noticed: OMAC (marketingmag)

Approximately 60% of shoppers in Canada’s major urban markets notice digital billboards, according to a new study from the Out-of-home Marketing Association of Canada (OMAC). The numbers vary on a market-by-market basis, with 75% of Vancouver shoppers saying they notice digital boards, compared with 62% of Toronto shoppers and 60% of those in Montreal. […]

marketingmag.ca
Thu, Jun 11, 2015 at 12:22 AM

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Dave Haynes: Israel’s DigiGage Goes Big On Digital In Elevators

My introduction to digital signage many years ago involved what remains one of the toughest kinds of installations for screens and PCs. Elevators are nothing but bumps and jolts, dust, crease and carbon, spiking voltage and wildly expensive elevator mechanics. I project-managed and cut the POs on about $8 million worth of elevator screens one year. […]

sixteen-nine.net
Thu, Jun 11, 2015 at 12:09 AM

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Volta Launches Free Electric Car Charging DOOH Network Across 5 Major US Cities (screenmediadaily)

Volta Industries, a San Francisco-based start-up, has launched a DOOH ad network that provides free electric car charging underwritten by socially responsible brand advertising. […]

screenmediadaily.com
Wed, Jun 10, 2015 at 11:33 PM

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Google’s self-driving cars will pump ads at you, Audi CEO worries (cnet)

Technically Incorrect: Google will know where you go, so what better way to get you to get you to shop? You're sitting back with nothing to do. You're enjoying your Google self-driving car maneuvering you at the speed limit down the highway. […]

cnet.com
Wed, Jun 10, 2015 at 11:29 PM

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Proof That Out-of-Home Works & Provides a Link to the Mobile Consumer (emcoutdoor)

Do You Need Quantitative Proof That Out-of-Home Media Works? The brand new USA Touchpoints / Reality Mine study “OOH and Today’s Mobile Consumer” showed that out-of-home truly excels at reaching consumers in the period leading up to key mobile activities like purchases, seeking or giving purchase recommendations, surfing brand-related social media, and searching online. […]

emcoutdoor.com
Wed, Jun 10, 2015 at 11:17 PM

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Escaped N.Y. prisoners to appear on N.J. digitial billboards (nj)

New Jersey will be among the locations where photos of two convicted killers who escaped from an upstate New York prison last week will be shown on electronic billboards. Photos and information will be displayed on 50 billboards in New York, New Jersey, Massachusetts and Pennsylvania, New York State Police said in a news release. […]

nj.com
Wed, Jun 10, 2015 at 11:14 PM

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JCDecaux: Welcome to Jurassic World Waterloo – interactive DOOH Campaign

As the train pulls into London Waterloo Station, the conductor announces – “Ladies and gentlemen, we are now arriving at our final stop. Welcome to Jurassic World Waterloo”. […]

jcdecaux-oneworld.com
Wed, Jun 10, 2015 at 11:14 PM

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IWALLINSHOP SA Digital Signage Mall Network Converts to BroadSign software in Spain and South America

Network spans 950 screens in 55 shopping centres. Madrid, Spain. June 10, 2015. […]

Wed, Jun 10, 2015 at 11:01 PM

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A Fiat billboard that helps people parallel-park (psfk)

This experiential campaign for Fiat makes use of the car's ultrasound parking sensors to help Germans parallel park. The Fiat 500 has a rear-mounted parking assistant that lets drivers know how close they are to the car behind them. In Frankfurt, this spec was used to design an animated billboard that monitors the parking spot opposite it, assisting the individual attempting to park there. […]

psfk.com
Wed, Jun 10, 2015 at 11:00 PM

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invidis: Digital Signage Business Climate Index Italy shows positive sentiment in June

The Digital Signage Business Climate Index Italy has increased by 2,69 base points from 19,99 base points to 22,69 base points. The DBCI reflects the increasingly positive current business sentiment of the digital signage industry in Italy. Over 3/4 of the polled companies are satisfied or rate their current business climate with good. […]

invidis.de
Wed, Jun 10, 2015 at 10:43 PM

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Zytronic Expands Presence in South America

The developer and manufacturer of projected, capacitive touch sensors made an agreement with Phoenix Rep to extend into Brazil and other South American markets. […]

digitalsignageconnection.com
Wed, Jun 10, 2015 at 4:04 PM

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Primeview USA and DigiGage Partner to Digitize Your Elevator Ride (DSConnection)

The collaboration turns industrial displays inside elevators into virtual windows with information layers. […]

digitalsignageconnection.com
Wed, Jun 10, 2015 at 3:37 PM

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Jobs: Account Executive, Digital Signage

Capital Networks, which is based in suburban Toronto (Markham-area), is looking for a new account executive to drive business development and manage relationships  built around its Audience software and services. Position Account Executive, Digital Signage Job Description Capital Networks is recruiting an Account Executive, Digital Signage, reporting to the Vice President of Business Development. […]

sixteen-nine.net
Wed, Jun 10, 2015 at 3:26 PM

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Installation of the Week: Recreating War with Digital Signage

DSE's Attendee Relationship Manager, Tara Grooms, recalls how digital signage was incorporated into the National World War II Museum in New Orleans after a recent visit. […]

digitalsignageconnection.com
Wed, Jun 10, 2015 at 2:46 PM

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Digital Signage as a Viable Marketing Strategy

Successful digital signage programs require you to build strong partnerships with key internal players to ensure support. […]

digitalsignageconnection.com
Wed, Jun 10, 2015 at 1:55 PM

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