The Drum: Are biometrics the next frontier for advertising?
One such example could be measuring the impact of out of home ads. For instance, measuring the effect on the heart rate of a consumer interacting with an immersive virtual reality ad. The use of biometrics to target advertising could though potentially increase the focus on privacy issues. […]
thedrum.com
Thu, Jul 2, 2015 at 5:24 PM
Thu, Jul 2, 2015 at 5:24 PM