Why Beacon Technology Isn’t That Smart—Yet (information-management)
The struggle has been going on for years. Brick-and-mortar stores have yet to crack the code when it comes to tracking shoppers like their online counterparts. Now, with beacon technology’s ability to not only track in-store visitors, but also send offers to their mobile devices, this segment of the retail industry has gotten a much needed shot in the arm. […]
Thu, Jul 2, 2015 at 5:21 PM