Even this billion-dollar industry giant has to get with the times or it will lose momentum. Their sales have been on the decline for the last three years. Since the beginning of the year sales are down 2.3 percent globally. […]
Between smartphones and tablets, mobile devices now play a larger role in product and brand discovery than laptops. According to a new “Mobile Audience Insights Report” from NinthDecimal 54 percent of consumers in 2014 “shopped on a mobile device over a laptop before making a purchase” and 34 percent “preferred to use a smartphone over a tablet or laptop. […]
Indoor advertising companies Newad and Zoom Media have swapped advertising networks, with the former acquiring Zoom’s restobar, campus, fashion, business, media and golf networks in exchange for Newad’s fitness establishments. Financial terms of the deal were not disclosed. […]
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The Digital Signage Business Climate Index Spain & Portugal has further increased with an growth of 1,10 base points to stand at 57,70 base points. The DBCI reflects the very positive current business sentiment of the digital signage industry in Spain & Portugal. All of the polled companies are satisfied or rate their current business climate with good. […]
There are multiple reasons we've not embraced outdoor as extensively as many other countries. For one, it requires a huge amount of infrastructure support. There are interesting ideas that involve technology but sourcing that technology and getting to that level of detail is not very prevalent as of now. […]
Crime Stoppers, working with the Vancouver Police, RCMP and other local police forces, has partnered with PATTISON Outdoor Advertising in hopes of getting 500 or more illegal guns off the streets in the next year. PATTISON donated advertising space to help promote the message with Out-of-Home inventory including Poster and Street Level displays across the greater Vancouver Market. […]
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The Dundee-based dealership sought out the established provider for help in implementing digital signage. […]
High-quality 4K H.264 encoding and decoding on a single card aims to let OEMs and A/V system builders create advanced video wall controllers. […]
A pair of Canadian indoor advertising companies that have both competed for business and collaborated on projects for the last 20 years have traded network properties in a move that allows both to focus on well-defined verticals. Montreal-based Newad is buying the restaurant/bar, campus, fashion, business, media and golf networks from Zoom Media, also from Montreal. […]
EventDisplay, AmenityBoard, and EventChannel combine travel info with special offers. […]
Panasonic joined forces with Thinaire, one of the world leaders in proximity marketing to jointly develop and deploy the next generation of intelligent proximity and video marketing solutions – designed to increase marketing efficacy and ROI. […]
A youth art project combining digital signage and provocative slogans and imagery stirred mystery and controversy in Albuquerque, New Mexico. […]
