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The Drum: Topshop and Hunter to leverage digital OOH ads during London Fashion Week

Topshop and Hunter are set to utilise large scale outdoor digital ads during London Fashion Week (LFW) to engage with fashion fans not attending the trade event. Both brands will use Ocean Outdoor’s screens at a variety of locations across the UK, with Topshop teaming with Twitter to analyse real-time data to identify trends as they emerge, and allow shoppers to buy goods in real-time. […]

thedrum.com
Wed, Feb 18, 2015 at 5:45 PM

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The Guardian: UK’s digital advertising spend set to outstrip all other forms

Industry researchers predict more than half of marketing cash will be spent digitally as tablets, smartphones and digital media dominate Britain’s shopping habits. […]

theguardian.com
Wed, Feb 18, 2015 at 5:36 PM

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Mobile video advertising has a huge future (mobileindustryreview)

According to a new eMarketer report, mobile video ads doubled last year, making it the fastest growing area in the whole advertising space. 2015 will surely be the year that mobile video advertising takes off, as a way for brands to get their message across, as well as a means to monetise mobile apps. Here are some thoughts on why mobile video will explode in 2015. […]

mobileindustryreview.com
Wed, Feb 18, 2015 at 5:31 PM

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8 Areas of Focus When Creating a Digital Signage Network

While in the beginning stages of establishing a digital signage network, one should build a check list of items on which to focus. […]

digitalsignageconnection.com
Wed, Feb 18, 2015 at 3:05 PM

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Kinetic USA Publishes Report on OOH Environments

Detailed report offers insight and implications on how to effectively communicate with consumers while they are on the move. […]

digitalsignageconnection.com
Wed, Feb 18, 2015 at 2:26 PM

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Installation of the Week: Christie Sends Audiences Across Universe

The company's high frame rate projectors helped the Science Museum of Virginia create a state-of-the-art planetarium that is taking patrons across the planet and deep into the universe in high resolution. […]

digitalsignageconnection.com
Wed, Feb 18, 2015 at 2:07 PM

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philly: Planners oppose 3-D digital billboards in Center City

The Planning Commission voted on Tuesday to oppose a plan to build 3-D digital advertising displays at three locations in Center City. A bill to allow the signs, which backers are calling Urban Experiential Displays (UEDs), was introduced last year by Councilman Mark Squilla. A committee hearing is scheduled in City Council next week. […]

philly.com
Wed, Feb 18, 2015 at 12:44 PM

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Lamar’s digital billboards used to generate new leads in Notus murder (video)

In an effort to drum up new leads, photos of the suspects are now being displayed on billboards throughout the Treasure Valley. It's just one more resource for investigators working to solve this crime. Crime Stoppers partnered with Lamar Advertising to show details about the Notus homicide on six digital billboards in Boise, Nampa and Caldwell. […]

Wed, Feb 18, 2015 at 12:41 PM

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Battle for billboards in South Africa’s townships

Billboards are prime real estate in South Africa’s townships. Competition is fierce, and the battle against clutter continuous. Daniel Thebe gives the lowdown. […]

themediaonline.co.za
Wed, Feb 18, 2015 at 11:51 AM

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Cleveland Cavaliers’ Scoreboard Improves Viewing Angles

By curving and tilting large video screens, all patrons, from the top row to the bottom, now have the best viewing experience possible. […]

digitalsignageconnection.com
Wed, Feb 18, 2015 at 11:29 AM

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Taco Bell Steals the Social Media Spotlight

During a four-week test in Toledo, Taco Bell nudged fans of the Quesalupa to tweet #Quesalupa. Some of those tweets were selected to be featured on two electronic billboards off of Interstate 475. Our dynamic test campaign was also picked up by USA Today! […]

Wed, Feb 18, 2015 at 11:16 AM

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Chick-Fil-A Case Study

Chick-Fil-A decided to use Lamar to cause a giant impact in the restaurant’s home market of Atlanta, GA. The overall objective was to locate the most high-profile outdoor units in key markets and create an outdoor presence that dominated a city’s roadways. […]

Wed, Feb 18, 2015 at 11:06 AM

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Get the Colors Right with the Right Calibration

One thing is for sure to keep customers’ eyes satisfactorily glued to your video wall — colors must be precise. No ands, ifs or buts. […]

digitalsignageconnection.com
Wed, Feb 18, 2015 at 10:27 AM

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DSE 2015 Booth Field Guide: Via Technologies

Charles Regula, Director of Business Development, Via Technologies  Booth 1845 Why do people going to DSE need to put your company on their Must See list of booths? DSE visitors who are interested in commercial-grade Android solutions should put the VIA booth on their must see list. […]

sixteen-nine.net
Wed, Feb 18, 2015 at 6:40 AM

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DOOH Campaigns: British Brands Enable Fans To Shop Real-Time #LFW Trends via Ocean Outdoor Screens

FORBES - Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will push current stock in a big way when London begins from Friday. Both are turning to digital screens up and down the UK in Ocean Outdoor’s network, in a bid to truly capitalize on the hype that London Fashion Week brings. […]

forbes.com
Wed, Feb 18, 2015 at 1:26 AM

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