The event in Barcelona, Spain will feature a cinema-themed lounge full of interactive digital signage. […]
Astral Out of Home, a division of Bell Media, today announced that it has been awarded the advertising contract for Vancouver International Airport (YVR), which sees 19 million in passenger traffic annually. […]
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Companies like Christie and Barco have business units and focused efforts going after the cinema lobby business, as do a few software companies, but a consortium is getting help from Coca-Cola to market its blended solution. The global soda brand is working with YCD Multimedia, NEC, Intel and Littlebit Technology on what a signage and experiential offer looks like for cinema operators. […]
Paris, France – June 11, 2015 – JCDecaux SA (Euronext Paris : DEC), the number one outdoor advertising company worldwide, filed on May 27, 2015, in the context of its share buy-back program, a simplified tender offer for 12,500,000 JCDecaux shares, representing 5.57% of the share capital (as of April 30, 2015), at a price per share of €40. […]
Approximately 60% of shoppers in Canada’s major urban markets notice digital billboards, according to a new study from the Out-of-home Marketing Association of Canada (OMAC). The numbers vary on a market-by-market basis, with 75% of Vancouver shoppers saying they notice digital boards, compared with 62% of Toronto shoppers and 60% of those in Montreal. […]
My introduction to digital signage many years ago involved what remains one of the toughest kinds of installations for screens and PCs. Elevators are nothing but bumps and jolts, dust, crease and carbon, spiking voltage and wildly expensive elevator mechanics. I project-managed and cut the POs on about $8 million worth of elevator screens one year. […]
Volta Industries, a San Francisco-based start-up, has launched a DOOH ad network that provides free electric car charging underwritten by socially responsible brand advertising. […]
Technically Incorrect: Google will know where you go, so what better way to get you to get you to shop? You're sitting back with nothing to do. You're enjoying your Google self-driving car maneuvering you at the speed limit down the highway. […]
Do You Need Quantitative Proof That Out-of-Home Media Works? The brand new USA Touchpoints / Reality Mine study “OOH and Today’s Mobile Consumer” showed that out-of-home truly excels at reaching consumers in the period leading up to key mobile activities like purchases, seeking or giving purchase recommendations, surfing brand-related social media, and searching online. […]
New Jersey will be among the locations where photos of two convicted killers who escaped from an upstate New York prison last week will be shown on electronic billboards. Photos and information will be displayed on 50 billboards in New York, New Jersey, Massachusetts and Pennsylvania, New York State Police said in a news release. […]
As the train pulls into London Waterloo Station, the conductor announces – “Ladies and gentlemen, we are now arriving at our final stop. Welcome to Jurassic World Waterloo”. […]
Network spans 950 screens in 55 shopping centres. Madrid, Spain. June 10, 2015. […]
This experiential campaign for Fiat makes use of the car's ultrasound parking sensors to help Germans parallel park. The Fiat 500 has a rear-mounted parking assistant that lets drivers know how close they are to the car behind them. In Frankfurt, this spec was used to design an animated billboard that monitors the parking spot opposite it, assisting the individual attempting to park there. […]
The Digital Signage Business Climate Index Italy has increased by 2,69 base points from 19,99 base points to 22,69 base points. The DBCI reflects the increasingly positive current business sentiment of the digital signage industry in Italy. Over 3/4 of the polled companies are satisfied or rate their current business climate with good. […]
