airport Carrera’s pop-up shop in Miami’s South Terminal promoted the Italian eyewear brand’s latest collection on display at Duty Free stores. Large format banners, columns and an extensive digital network were purchased to drive consumers to not only the pop-up but to point of purchase at DFS shops. […]
Carrera’s pop-up shop in Miami’s South Terminal promoted the Italian eyewear brand’s latest collection on display at Duty Free stores. Large format banners, columns and an extensive digital network were purchased to drive consumers to not only the pop-up but to point of purchase at DFS shops. […]
The Daktronics outdoor display is up and running as of this summer in Davis, California. […]
Here are four key reasons why my company got GM's business. […]
Garbage cans may no longer be just for junk. Bigbelly, a Massachusetts-based waste management company, is hoping to turn its trash and recycling bins into wireless hotspots throughout New York City. The project began in downtown Manhattan, where more than 170 of Bigbelly’s solar powered “smart” bins have already been installed. […]
Sales teams at Best Buy confirmed an increase in brand identity and conversion rates. […]
Travelers Notice Digital Billboards with High Levels of Recall. Digital billboards generate high recall for ads and positive consumer attitudes, according to a new study conducted by Nielsen. […]
It’s nearly time to swap pool noodles for No. 2 pencils and stash the beach bags in favor of those broken-in backpacks — back-to-school is just around the corner folks. We know you hate when we say that in July, but we’re in media, we like to plan, c’mon, join us! […]
Interpublic-owned out of home specialist agency Rapport is believed to have won the 21st Century Fox OOH account, one of the UK’s biggest at about £12m. The business is currently at Dentsu Aegis agency Posterscope. Rapport has overcome number of problems over the past couple of years, losing CEO Roy Jeans who has set up his own business and the £7m Tesco account to WPP’s Kinetic. […]
/PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) has entered into an agreement with the Metropolitan Transportation Authority (the "MTA") to extend its existing transit contract for providing advertising services throughout the New York City subway system from December 31, 2015 to December 31, 2016, unless earlier terminated by the MTA on or after July 1, 2016. […]
Pondering your next must-see flick? Just look up and check out the nearest can’t-miss outdoor display, because it’s summer blockbuster season baby! Movie studios have splashed their creative across canvases nationwide with attention-grabbing campaigns featuring Hollywood’s box office draws and rom-com specialists. […]
Understanding Where Dollars Are Distributed. By Alexandra Bruell. Programmatic ad revenue totaled $10.1 billion in 2014, accounting for a healthy chunk of the almost $50 billion total internet advertising during that time, according to a new survey conducted by PricewaterhouseCoopers on behalf of the Interactive Advertising Bureau. […]
URBANA — Sheriff Matthew Melvin and the prosecutor’s office have teamed up to place two billboards to help get the word out about the fight against Champaign County’s heroin epidemic. The billboards feature an anonymous hotline number to report heroin dealers and users to the Champaign County Sheriff’s Office. […]
IPG Mediabrands has promoted Mike Cooper to Global President & CEO of the firm’s out-of-home planning and buying agency, Rapport. The role is new at the agency. Cooper will continue in his current position as President of the agency’s North America operations. […]
AllOver Media, LLC (AOM), the largest alternative out-of-home advertising platform in the United States, announced the purchase of Ripple Resort Media, Inc., a company based in Aspen, Colo., that caters to the top North American winter resorts. AOM continues to rapidly expand its targeted and contextual platform to help advertisers reach specific audiences at ideal times. […]
