Although TV advertising revenue remains weak, the U.S. advertising market recorded overall gains for January -- up 5%, largely thanks to still-surging digital ad spending. Other media categories were mostly down: Magazines were flat versus a year ago; newspapers were off 3%; out-of-home slipped 4%; and radio lost 6%. […]
Digital signage can be an amazing tool but like with any tool, it’s important to formulate a plan before you begin. Here are a few questions that will help guide you through this process. Who’s the audience? […]
The combined solutions are designed to provide a deeper, richer, more engaging and personalized experience for customers in-store. […]
The video wall delivers 4k and higher content in real time over the network and the supports multiple, independent video walls from a single, standard PC with no specialized video cards required. […]
The battle for our attention begins before we’ve even entered the store, with brands as diverse as Stella McCartney and traditional gents’ outfitter Gieves & Hawkes incorporating the latest high-quality digital signage into its window displays. […]
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Australia's biggest outdoor advertising company oOh! Media has exceeded its revenue and profit forecasts in delivering its maiden full year result. oOh!, which listed on the ASX late last year, posted a 4.4 per cent rise in revenue to $261.3 million for the 12 months ending December 31, 2014 compared with the previous year. […]
OUTDOOR advertising group oOh!media sees scope for expanding its digital content. THE newly-listed company behind airport, roadside and shopping centre ads has impressed shareholders with a narrower-than-forecast full year loss. Chief executive Brendon Cook said there was room within Australia's biggest outdoor advertising company for more interactive, digital billboards. […]
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A little video explaining the role of Demand Side Platforms or DSPs in the programmatic process. […]
The total Outdoor spends grew by 12.9% in 2014. Conventional Outdoor, against the projected 7% growth, grew by 13%. Transit Media too grew by 12% as against projected growth of 10%. […]
By Dave Haynes. Dan Parisien got on a call with me this morning to let me know he’s leaving BroadSign this time next month – stepping down amicably after a 12-year rollercoaster run with the Montreal software company. He’s not planning to stay in digital signage, and intending after he leaves to sort out what he wants to do – though almost certainly in tech. […]
India maintained its 12th rank in the global ad market in 2014 despite having a mere 1.5 per cent of the global ad market of $ 411 billion. Mr. […]
The Digital Signage Business Climate Index France has increased from 41,70 base points by 17,29 points to 58,99 base points. The DBCI reflects the current positive business sentiment of the Digital Signage industry in France. Almost 90% of the polled companies are satisfied or rate their current business climate as good. […]
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