Saturday, February 8, 2025

Raw Feed & Search

Monday, July 27, 2015 Mon, Jul 27, 2015

2015 Mid-Year Advertising Expenditure Forecast: the InBetweener Year

The mid-year advertising expenditure forecasts from ZenithOptimedia and Magna Global indicate a slight dip in 2015 global adspend from 2014, with an improvement expected in 2016. Source: ZenithOptimedia, June 2015 and Magna Global, June 2015 ZenithOptimedia predicts adspend from 2015 to 2016 to grow between the 4%-5% level, at a slightly lower rate than global GDP levels (6%-7%). […]

jcdecaux-oneworld.com
Mon, Jul 27, 2015 at 9:45 AM

Ocean launches outdoor digital screen on The Printworks (prolificnorth)

Ocean has unveiled its new digital advertising screen on the side of Manchester’s Printworks. Printworks launch1The 13.44m x 7.68m screen dominates the exterior of the venue and launches with a Samsung ad, through Cheil Media. “The fusion of retail with entertainment at The Printworks represents a super-premium opportunity for brands to engage with audiences. […]

prolificnorth.co.uk
Mon, Jul 27, 2015 at 7:59 AM

Effortless global DOOH news tracking:

Get top industry news headlines in your inbox, daily.

No, thanks
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

You have been subscribed!

Almost there, please check your email for a confirmation link.

Something went wrong. We were not able to sign you up.