Marketing’s Gemma Charles and Charlotte McEleny alongside Campaign’s James Swift reflect on what they learned from the sessions they attended on the first day of Advertising Week. […]
Digital Is Driving Growth, Carat Report Finds. Spending on digital media will make up 24% of global advertising expenditures, the report predicted. That's still about 20 percentage points shy of TV, which will attract 42% of ad spending in 2015. […]
The phenomenal growth of online video is fundamentally changing the viewing habits of the younger generation, according to Mark Howe, managing director of agency sales at North and Central Europe, Google. All media owners, he said, are now in the digital space, singling out the likes of Ocean and Outdoor Plus and some of the newspaper groups, "who have got their act together" in the digital space. […]
[…]
The Drum picks out the best quotes heard on Ad Week Europe Day One so that you don’t miss out on any insights. […]
As a professional in the digital signage business, I've developed a habit of checking out digital signage deployment wherever I go. Airports, QSRs, retail stores, malls and electronics shops have more digital signage displays than ever before. Besides giving an appearance of a growing business, the presentation digital signage makes is always the key I pay attention to. […]
The visualization solutions provider has received the prestigious recognition by the Atlanta Journal-Constitution. […]
The new partnership allows for statewide advertising coverage and more robust digital in-house marketing. […]
The 16-foot ultra-thin bezel 8K video wall faces out toward the street from NASA's headquarters, allowing visitors to watch six live feeds from space, NASA TV and full-screen launches live. […]
Users of Sharp products can now implement Industry Weapon's CommandCenterHD, to power content across their displays. […]
Yorkdale is by most measures the top shopping mall in Canada. There are larger footprint ones, and ones that get more people through the doors. But the mall along Toronto’s teeming 401 highway is where most or all of the big retail brands put in a splashy flagship store. […]
The Harvey Media Matrix The Harvey Media Matrix (named after Tim Harvey, JCDecaux UK’s Director of Digital Strategy, grades campaigns on a two-dimensional spectrum. One dimension designates the approach to presentation, while the other specifies the method of audience engagement. […]
The Harvey Media Matrix The Harvey Media Matrix (named after Tim Harvey, JCDecaux UK’s Director of Digital Strategy, grades campaigns on a two-dimensional spectrum. One dimension designates the approach to presentation, while the other specifies the method of audience engagement. […]
A couple of years ago, the industry was abuzz over the idea of putting little black and white squares on products, packaging, and signage. Many thought that QR codes would revolutionize the industry, becoming the link between the physical and online worlds -- and a dream come true for shoppers. And while QR codes did gain popularity amongst marketers, they were never truly embraced by consumers. […]
A Lufthansa marketing executive was forced to cancel a planned presentation at the 4A’s Transformation Conference Tuesday afternoon after word surfaced earlier in the day that a plane operated by the carrier’s budget subsidiary Germanwings crashed in the French Alps tragically killing all aboard, according to reports. […]
