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Thursday, February 26, 2015 Thu, Feb 26, 2015

Wednesday, February 25, 2015 Wed, Feb 25, 2015

West Europe ad spend to grow 3.5% to EUR 100 bln in 2015, outdoor to grow 2.2% (telecompaper)

Ad spend in Western Europe is expected to grow 3.5 percent year-on-year this year to EUR 99.9 billion, driven by internet and mobile, and markedly lower than the global figure at 5.0 percent, data from Strategy Analytics (SA) revealed. Digital will be the fastest growing ad format in Western Europe (+9.3%), followed by cinema (+4.3%) and TV advertising (+2.7%). […]

telecompaper.com
Wed, Feb 25, 2015 at 5:55 PM

Baton Rouge-based Lamar Advertising’s profits skyrocket in fourth quarter (theadvocate)

Lamar Advertising Co., a Baton Rouge-based outdoor advertising giant, reported its fourth-quarter profit rocketed to $207.9 million, or $2.18 per share, roughly 20 times the $10.1 million, or 11 cents per share, reported a year ago. The results were boosted by a $120.1 million, one-time gain related to the company's conversion to a Real Estate Investment Trust. […]


Wed, Feb 25, 2015 at 5:50 PM

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