Today is DSrupted. Set-up went pretty much as planned yesterday, and we had a great little speakers’ dinner last night at a bistro on Spadina. The film fest has downtown Toronto absolutely hopping. […]
The 'Coke-moji' digital billboard in Sweden reflects your expression. Few tech trends have exploded as fast in recent years as facial recognition and emojis, and now Coca-Cola is bringing them together for an interactive billboard. A digital ad housed in a Stockholm, Sweden, subway station lets passersby determine what emotions appear on the vertical, rectangular screen. […]
Deployed in collaboration with JCDecaux in Chicago, the custom built experiential transit shelters, meant to evoke PUMA's "Forever Faster" training campaign, feature the first-ever integration of NFC and dual-beacon technology in out-of-home. JCDecaux's iconic street furniture has been outfitted with Blue Bite's mTAG® (NFC/QR) and esca® (dual-mode beacon) technologies. […]
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By Peter Saunders. Toronto-based Shikatani Lacroix Design (SLD) was commissioned in 2014 by Adidas’ golf apparel division to create ‘digital experiences’ for its retail merchandising displays across Canada. By incorporating digital signage into its store shelf presence, Adidas sought to better engage and excite customers, heighten brand affinity and increase sales. […]
MIAMI, /PRNewswire/ -- AdMobilize, an Internet of Things technology company that quantifies the physical world, announced today that it has formed a national strategic partnership with Verizon to connect the physical world of analytics to the online grid. […]
Beginning This Week Lamar Billboards Will Begin Displaying the Faces of Celebrities Such as; Angie Harmon, Kristen Bell, Bill Maher, Elvis Nolasco, Stana Katic, AnnaSophia Robb, Ian Somerhalder and Many Others Who Are Introducing the Society-Wide Standardized Labels for Recycling Bins to Begin Repairing U.S. […]
A 16-year-old Chattanooga-based outdoor advertising business has reached an agreement to sell the company to industry giant Fairway Outdoor Advertising, officials said Monday. LaFoy Outdoor Advertising is being sold to South Carolina-based Fairway, which is buying the billboard assets of LaFoy in the Chattanooga area as well as in other areas of Tennessee, Georgia, Alabama and Kentucky. […]
Beginning this week Lamar billboards will begin displaying the faces of celebrities such as Angie Harmon, Kristen Bell, Bill Maher, Elvis Nolasco, Stana Katic, AnnaSophia Robb, Ian Somerhalder and many others who are introducing the new standardized labels for recycling bins aimed at beginning to repair U.S. recycling, the companies said. […]
Out of home advertising revenue rose 3.8% in the second quarter of the year compared to 2014, accounting for $2.25 billion. […]
Leo Burnett, R/GA, Droga5, The Community, TBWAMedia Arts Lab and David were the North American agencies to win gold as the Clio Awards unveiled the winners in four categories Wednesday—Out of Home, Audio, Audio Technique and Public Relations. […]
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Installation was recently completed at Jenny Craig Pavilion in San Diego, California. […]
The Satellite Click 10 offers the versatility of a slim tablet plus a lightweight laptop in one easy-to-carry device. […]
The result was an improved viewing experience for the at-home audience and reduced operational know-how for the end-user. […]
