AT 11:57 PM, in New York’s Times Square, the city’s most hellish H&M has closed down, the human-size Elmos have gone home, and the Lion King–going tourists are tucked safely into their hotel beds. […]
How susceptible are digital billboards to unwanted tampering? That’s the question some are asking after people in Buckhead were subjected to an image that grabbed a lot of attention for all the wrong reasons. Over the weekend, those traveling near Peachtree and East Paces Ferry Road were mooned via electronic billboard. […]
Location-based marketing allows a greater level of consumer engagement by delivering messages and promotions to consumers at the right place and the right time. […]
[…]
Lenovo is the latest mainstream PC maker to crank out a Chromebox – something called a ThinkCentre Chromebox Tiny. […]
[…]
Mobile media is changing behaviours and there is a great opportunity for brands in this space, Twitter's UK sales director told the Internet Advertising Bureau UK Mobile Engage conference today. […]
The urinal election game Last year, Captive Media did something radical. It put interactive advertising into a men’s urinal in an attempt, as he puts it, to reach the young male market. The urinals have now been rolled out to 200 venues across the UK and last month they featured a topical election challenge called Wee the People. […]
AOL Brings a Different Kind of Location Data Expertise to Verizon. Verizon gets an ad-tech platform from AOL, but the wireless firm will help AOL connect the dots to enable the robust cross-platform ad campaigns advertisers desire. […]
First Quarter Highlights: Mark Pacchini, President and CEO of rVue Holdings, Inc., commented, "rVue continues to expand its pipeline and increase the number of proposals delivered to decision makers, and we remain encouraged by the response. […]
The large aftershock that took more lives this week in Nepal is a reminder, if one was required, that help is still very much needed in that country. There are several video PSAs available, via DOOHgood, to run on signage networks. […]
It would be easy to think everybody seems to have an iPad, because an awful lot of people do. But new research shows even more people have cheap Chinese tablets with brand names on them that are wholly unfamiliar. The research firm Strategy Analytics says sales of white label tablets now out-strip sales for tablets by Apple, Samsung, Lenovo and other familiar brands. […]
Here’s an interesting use-case for projection mapping – crowd control. Canada’s Wonderland – a big theme park on Toronto’s outskirts – does a nightly projection mapping show on the park’s fake mountain structure near the entry/exit gates. It closes the park’s evening, and pulls people from all over the park to see the mountain transformed. […]
Red ink seems to follow Wireless Ronin around, even as the company is now part of Creative Realities. The company has released its 2014 financials, which are something less than stellar and may support the rumour that the business is for sale. Adrian hangs out with money guys like Marc Boidman, so I pretty much assume his post is accurate. […]
Infocomm is a month out and I am starting to stockpile shirts and anti-perspirant in anticipation of several days in the steam bath of Orlando. I’ll take 115F and bone dry in Vegas any day over 95F and 95% humidity in central Florida. I’m going for several reasons: 1 – DSE gets so busy I kinda run through the display vendor booths, and InfoComm allows me a better look. […]
