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The Drum: Ocean Group expands footprint with MediaCo Outdoor acquisition

The Ocean Group – an OOH media owner covering in London, Birmingham and Manchester – has acquired MediaCo Outdoor, a Manchester based OOH digital and backlight premium large formats provider for an undisclosed sum. The acquisition stemmed from Ocean Group’s partnership with Manchester City Council and mirrors its purhase of Signature Outdoor in Birmingham last year. […]

thedrum.com
Wed, Apr 22, 2015 at 11:35 AM

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Philips Signage Solutions Intros ‘Ultra-Cost Effective’ 65-inch Display

The company announced the availability of the new display for commercial digital signage, corporate conference rooms and education marketplaces. […]

digitalsignageconnection.com
Wed, Apr 22, 2015 at 10:56 AM

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Miniature Marvel! Ant-sized Billboards Promote Upcoming Superhero Movie

At Out of Home International we love outdoor advertising campaigns that think outside the box, and one of our new favourites is the latest effort from Marvel promoting its upcoming movie, Ant-Man. […]

feedproxy.google.com
Wed, Apr 22, 2015 at 10:21 AM

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Dynamic Outdoor Joins Canadian Out-of-Home Measurement Bureau (COMB)

Dynamic Outdoor, a large format digital billboard company that operates in Toronto, Montreal and Vancouver has joined COMB. Dynamic has a total of 24 digital billboards on highways and arterial roads in the three markets. “We are pleased that Dynamic Outdoor has decided to join COMB,” said Rosanne Caron, President; COMB. […]

Wed, Apr 22, 2015 at 10:18 AM

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Digital Roadblock: OOH Industry Celebrates Parks on Earth Day (source – OAAA)

The OOH industry launched a digital roadblock on Earth Day (April 22) to help support the nation’s parks and historic sites. […]

oaaa.org
Wed, Apr 22, 2015 at 10:17 AM

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The West Australian: APN Outdoor’s freeway digital billboard lights up train station, nine more to come

The first of 10 electronic freeway billboards has been erected on Kwinana Freeway, at the pedestrian overpass at Bull Creek train station. As revealed by The West Australian last year, other advertising signs will be erected at Hepburn Avenue, Hutton Street and Warwick Road on the Mitchell Freeway and Berrigan Drive on the Kwinana Freeway. […]

Wed, Apr 22, 2015 at 10:14 AM

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Going green with digital signage in South Africa (bizcommunity)

So today is Earth Day. Some people might opt for purchasing a new Hybrid vehicle, or switch their wardrobe to organic clothing, buy an organic cotton mattress with Egyptian cotton to match, and decide to have Swiss cheese on a bed of whole grain artisan bread at tonight's dinner. The good news is that, this is not the only way to for you to do your bit. […]

bizcommunity.com
Wed, Apr 22, 2015 at 10:10 AM

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DSrupted: Microsoft Envisioneer Mike Pell To Talk Data Visualization

Two of five speakers are now set for DSrupted and another two are getting sorted. These first two are going to be great, and today let’s look at Mike Pell, who will talk about Data Visualization. If you don’t know what that is, you should, and Mike’s the guy to tell you in September in Toronto. […]

sixteen-nine.net
Wed, Apr 22, 2015 at 7:54 AM

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Signagelive powers Damoc Cooler Displays

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avinteractive.com
Wed, Apr 22, 2015 at 4:32 AM

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Neuroscience Once Again Delivers Crucial Insight Into the Role of Digital Out of Home in a Media Plan (oceanoutdoor)

By Heather Andrew, CEO Neuro-Insight UK. Research objective: We wanted to go further than previous research, to understand just how far the impact of DOOH in particular could extend; our hypothesis being that it could reach well beyond the OOH sector. […]

oceanoutdoor.com
Wed, Apr 22, 2015 at 12:17 AM

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Digital Roadblock: OOH Industry Celebrates Parks on Earth Day

The OOH industry launched a digital roadblock on Earth Day (April 22) to help support the nation’s parks and historic sites. […]

oaaa.org
Tue, Apr 21, 2015 at 8:00 PM

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Digital signage celebrates Earth Day across the US

Earth Day is coming to digital billboards and digital signage across the country. […]

oaaa.org
Tue, Apr 21, 2015 at 8:00 PM

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DSToday: Real-world examples of successful digital signage deployments

The digital signage times they are a-changin' — and use cases for digital signage are extending far beyond just the images on screens. Now organizations have the ability to create interactive and immersive digital experiences that run across multiple devices and integrate new and emerging technologies. […]

digitalsignagetoday.com
Tue, Apr 21, 2015 at 7:07 PM

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Advertising Research Foundation’s conference: Audience Measurement 2015, June 14-16, Conrad Hotel, NYC

World's largest audience measurement event. Two and a half days to: Target your audience – from devices to dollars. Track your impact – max engagement. […]

etouches.com
Tue, Apr 21, 2015 at 6:08 PM

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DOOH Campaigns: Novices Wanted for Last World First Arctic Expedition (oceanoutdoor)

Today sees the start of a digital out of home advertising campaign which begins the search for intrepid volunteers to participate in a scientific trek to the Last Pole (http://www.lastpole.co.uk/) – the Northern Pole of Inaccessibility, which has never been reached before. […]

oceanoutdoor.com
Tue, Apr 21, 2015 at 5:22 PM

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