Real-Time Reporting Platform Enables Advertisers to Track Key Audience Metrics To Optimize Campaign Display. UNITED KINGDOM — Primesight, in conjunction with On Device Research, has launched Primemobile Live, the first real-time reporting platform for outdoor advertising campaigns. […]
The content management system has been enhanced to offer a more robust layout builder and user interface. […]
Leader in cloud-managed 4G LTE networking accelerates expansion of company and solution portfolio for digital out-of-home applications. […]
The PT-RZ12K projector boasts light weight and high frame rate for the delivery of high-quality images. […]
The digital video out-of-home (OOH) market – screens in elevators, taxis, gas stations, gyms, malls, planes and amusement parks – is setting up the programmatic pipes. […]
Your opinion is biased, and unbiased market research is expensive. Evaluate your content by giving yourself honest answers. […]
It seems all that incredible digital in the LAX International Terminal – done by Moment Factory and Digital Kitchen – will have to share air time with content that pays the bills. JCDecaux has sold one of the first digital outdoor sponsorship campaigns on the digital clock tower in the post security area – marketing a Tiffany & Co. […]
Paris, 13 April 2015 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, and number one in self-service bikes, announces the launch of self-service electric bikes with a lightweight portable battery (where users will rent their own personal battery). […]
Following the survey launch in Portugal and Russia the DBCI is now adding other important European markets to its portfolio. Scandinavia is the fourth biggest market for digital signage and digital-out-of-home in the EMEA region. […]
Lockheed Martin's Aeronautics division created its Velocity News Network as a more effective, company-wide platform to strengthen overall communications. […]
What are the best practices in testing emergency notification functionality on large-scale digital signage networks and in networks with decentralized management methods of tracking compliance? […]
MONDAY, MAY 11, 2015 8:00 - 9:30 AM FOARE Board Meeting. 10:00 AM - Noon TAB Board of Directors Meeting. Noon Registration Opens. […]
This article was first published on The Independent. http://www.independent.co.uk/news/media/the-media-column-the-music-business-is-starting-to-think-the-next-big-thing-is-just-a-computer-algorithm-away-10171475.html?origin=internalSearch The web revolution promised consumers a cornucopia of choice. […]
Doing posts on every version release of ALL the signage software companies out there would make for a very busy job, and probably a very boring blog. So while I am happy to learn that Brand X now does this and that, or has made something easier or added support for some gadget, I’m not going to post on all of it. […]
Choice fatigue sees users now relying on just a few trusted websites and social media recommendations from friends to find content Advertisers need to find more creative and innovative distribution and targeting strategies to effectively cut through the noise London, 9 March 2015: More than half of people have stopped looking at lots of internet sites for content because there is now too much choice and information on there, according to latest research from global media agency, Carat. The data from the Consumer Connection System (CCS) – Carat’s proprietary research and insight tool surveying 11,000 British consumers and their media habits – shows that 55% of users say they only use two or three trusted sites for their content discovery, instead of spending time surfing hundreds of sites. The top 5 trusted sites for content in the UK according to CCS are: 1. […]
