Environmental charity Hubbub are discouraging littering through a series of interactive, playful billboards and talking bins. […]
Universal Pictures uniquely combined DOOH and social media in Glasgow and London to spark curiosity in its latest thriller, The Visit. […]
Universal Pictures uniquely combined DOOH and social media in Glasgow and London to spark curiosity in its latest thriller, The Visit. […]
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BOSTON /PRNewswire/ -- As citizens are increasingly relying on their mobile devices, Intersection – a new urban experience company that's the result of a merger between Titan, the country's leading media company focused on providing innovative programs for municipalities and transit agencies, and Control Group, a leading technology, design and strategy firm – today announced that the Company is piloting beacon technology in select Massachusetts Bay Transportation Authority (MBTA) rail stations in the city of Boston. […]
Life as a digital signage media player may feel like a vulnerable place right now with System-on-Chip devices maturing on the market. SoC displays now contribute to 8 percent of the digital signage marketplace, which when estimated to be currently worth $14 billion is quite a substantial impact for relatively young technology. […]
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According to oOh!pen Season Consumer Survey*, in summer 83 per cent of Australians are spending more time outdoors. Sun-baked Aussies change their media consumption in the summer time, with 33 per cent of people watching less TV and 21 per cent spending less time online^. […]
By Kylie Ora Lobell. Digital Out Of Home marketing campaigns are gaining prominence throughout the globe. Also known as DOOH, they allow for brands to access consumers on the go and showcase their products in interactive fashions. […]
Posterscope is participating in Project Everyone, which aims to share the United Nation's sustainable development goals with seven billion people in what will be the world's largest out of home (OOH) advertising campaign. […]
The out of home (OOH) advertising industry, led by the Outdoor Advertising Association of America (OAAA), today launched a new campaign designed to prove the unique strengths and marketing effectiveness of OOH. […]
The outdoor advertising industry on Monday is rolling out a new campaign meant to capitalize on marketers’ growing fears about whether the digital ads they buy are being viewed by real people. […]
Exterion Media is opening up its digital OOH network in London to allow brands to publish social content on to it directly. The outdoor company has partnered with Tint, a San Francisco-based startup, to deliver branded social ads on to digital outdoor screen, retail stores, and mobile. […]
TorchMedia has started trading a number of its digital assets on Site Tour's automated trading platform which general manager Kirsty Dollisson says is opening it up to a raft of premium advertisers who wouldn’t ordinary use out of home (OOH). […]
Digital Signage Summit MENA will focus on global digital signage and DooH trends and how to adapt them to the needs of the region. This year’s conference will focus on smart innovations for digital communication. […]
