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Advertising to Outpace Consumer Spending in the Migration to Digital for Entertainment & Media Industry, Says PwC US

NEW YORK, June 3, 2014 /PRNewswire/ --As the entertainment & media (E&M) industry continues its digital shift, advertising growth is outpacing consumer spending, according to PwC's annual Global Entertainment and Media Outlook 2014-2018 an in-depth five-year outlook for global consumer spending and advertising revenues directly related to entertainment and media content released today. […]

Wed, Jun 4, 2014 at 4:39 PM

Advertising boosts UK E&M market, OOH a growth factor

LONDON: The UK entertainment and media market is forecast to be worth £64bn by 2018, with advertising one of the fastest growing sectors a new study has said The latest Global Entertainment & Media Outlook report from consulting firm PwC projects a 3.1% compound annual growth rate between 2013 and 2018 for the industry, which covers 13 sectors including: TV subscriptions and licence fees, TV advertising, internet access, radio, out-of-home (OOH) advertising, video games, filmed entertainment, newspaper publishing, consumer magazine publishing, business-to-business, internet advertising, consumer and educational book publishing and music. […]

Wed, Jun 4, 2014 at 4:24 PM

How to schedule ads to avoid the ‘wear out’ effect

While there isn’t research that shows us the impact of wear out on outdoor or digital advertising, we can assume from the existing research that the higher the frequency, the higher the wear out. Outdoor generally generates high frequency because people travel the same route on a daily basis. To avoid the ‘wallpaper effect’, marketers should rotate their creative fairly frequently. […]

Wed, Jun 4, 2014 at 4:17 PM

InfoComm’s Executive Director Gives a Preview of the Show Ahead

This is InfoComm International’s 75th year as a trade association. But as satisfied as we are with where we’ve been, it can’t compare with where we will be in the future, and more importantly, where the industry will be. So, while we will be celebrating what got us to this important milestone, I wanted to make sure that our primary focus is on continuing to drive the industry forward. […]

Wed, Jun 4, 2014 at 4:06 PM

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