American College of Cardiology partners with health care DOOH network
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digitalsignagetoday.com
Thu, Jun 5, 2014 at 6:16 AM
Thu, Jun 5, 2014 at 6:16 AM
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A quick hop on Eva Air and I went from Hong Kong to Taipei today, and pretty much straight over to the huge Computex show that covers at least couple of big facilities in Taiwan’s muggy and (today) wet capital city. Never been. Didn’t know much about it. […]
This is a double-edged sword for advertisers and for the end user. For the advertiser, it means more opportunities to reach people, but a more ad-burdened audience that will be trained to ignore them. For users, if the ads work, we spend more money than we would have had we just paid full price for the product without ads. […]
NEW YORK, June 3, 2014 /PRNewswire/ --As the entertainment & media (E&M) industry continues its digital shift, advertising growth is outpacing consumer spending, according to PwC's annual Global Entertainment and Media Outlook 2014-2018 an in-depth five-year outlook for global consumer spending and advertising revenues directly related to entertainment and media content released today. […]
Billboards have historically become drivers' primary method of finding lodging, food and fuel on unfamiliar highways. There are approximately 560,000-780,000 billboards on US federal aid roads as of December 2013, according to ScenicAmerica, a campaign organization that calls them 'visual pollution'. […]
LONDON: The UK entertainment and media market is forecast to be worth £64bn by 2018, with advertising one of the fastest growing sectors a new study has said The latest Global Entertainment & Media Outlook report from consulting firm PwC projects a 3.1% compound annual growth rate between 2013 and 2018 for the industry, which covers 13 sectors including: TV subscriptions and licence fees, TV advertising, internet access, radio, out-of-home (OOH) advertising, video games, filmed entertainment, newspaper publishing, consumer magazine publishing, business-to-business, internet advertising, consumer and educational book publishing and music. […]
While there isn’t research that shows us the impact of wear out on outdoor or digital advertising, we can assume from the existing research that the higher the frequency, the higher the wear out. Outdoor generally generates high frequency because people travel the same route on a daily basis. To avoid the ‘wallpaper effect’, marketers should rotate their creative fairly frequently. […]
The city of Las Vegas is entering into a public-private advertising partnership with Elite Media that includes the creation of a new network of digital outdoor signs on city-owned property, city officials announced Tuesday. […]
This is InfoComm International’s 75th year as a trade association. But as satisfied as we are with where we’ve been, it can’t compare with where we will be in the future, and more importantly, where the industry will be. So, while we will be celebrating what got us to this important milestone, I wanted to make sure that our primary focus is on continuing to drive the industry forward. […]
Tackling issues related to digital signage, commercial culture and the mass media landscape, a new series of short video works will appear in between paid ads that run on video billboards in Toronto. […]
Tate Britain is running a digital outdoor campaign featuring art that reflects the current weather and road conditions. […]
Steve Lambert and Gary MacLeod’s works addressing commercial and warning signage can be seen on massive billboards at Toronto’s busiest intersections. […]
After successful tenures with major networks like HBO and AMC, the media mogul is prepared to grow the company’s outdoor digital advertising portfolio. […]
Neglecting to take a close look at installation costs, which can account for the lion’s share of the expense, can be detrimental for video wall owners. […]