Bloomberg Data Used on Morgan Stanley’s Times Square Displays
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Mon, Sep 28, 2015 at 11:08 PM
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l recently, location-based advertising has remained a small part of mobile ad budgets, primarily because it's difficult to pinpoint the exact person with the right type of ad on the fly. […]
Tinder, as some of you well know, is a racy app that can get you into some freaky situations with the rightward swipe of a finger. It's strange, then, to learn that the hook-up app's operators have thin skin about a billboard campaign that urges its users to get tested for STDs for free. What's the problem with reminding customers that this stuff could have consequences? […]
Transit Ads consolidates a variety of transit media offerings into one comprehensive portfolio. Transit Ads will be staffed by a team of transit media specialists with access to a wide range of media opportunities and research, enabling them to develop integrated transit media campaigns that will be unmatched in the industry. […]
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Digital advertising continues to see a huge boom these days, although there's a small amount of danger emerging from ad-blocking services, which are seeing more and more use on a weekly basis. Fortunately, some ad campaigns continue to work – including physical. […]
A report from the Wall Street Journal indicates that a new campaign from the Outdoor Advertising Association of America could open the door for many companies to embrace an old-school ad format – billboards. […]
The Videotel VP71 Digital Media Player fit the entertainment company's requirements for a high-quality display coupled with consistent reliability. […]
Carmanah’s largest attraction is the Multi-Sensory Video Wall Experience, which uses responsive design architecture to capture a player’s attention. […]
Christie is unveiling three flat panels in three sizes to be available in October. […]
Certain digitally-minded “experts” seem to think that outdoor advertising is not even a real thing anymore. Most people who own cars or live in cities and occasionally look up understand the value of OOH work. Those who work in agencies or client organizations, however, are probably more interested in Facebook’s new “give us more of your media money” feature. […]
The Outdoor Advertising Association has launched an campaign touting the fact that billboards, unlike current-day online ads, are seen by actual human beings. The new campaign, called Feel the Real, carries the headline, "This Ad Is Real." Launched to coincide with Advertising Week, the campaign aims to remind people the medium is alive and well and still working hard for advertisers. […]
The Soofa Benches, which were previously adopted in Boston in 2014, feature Wi-Fi hotspots, USB device charging ports, energy-efficient LED lighting and displays of real-time bus arrival information. Billboard and outdoor advertising firm Outfront/JCDecaux will be responsible for the images displayed on the bus shelters. […]