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Tuesday, December 31, 2013 Tue, Dec 31, 2013

Monday, December 30, 2013 Mon, Dec 30, 2013

5 Social Media Advertising Trends to Watch for in 2014

Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming every other week. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone?). The point is that 2013 has seen more changes and big leaps forward in social media advertising then any year before. […]

Mon, Dec 30, 2013 at 2:57 PM

Harrods is 2013 Luxury Retailer of the Year (with the help of in-store marketing and digital signage)

Harrods won over runner’s-up Net-A-Porter by demonstrating that the in-store environment is still essential and can be rescued with shrewd positioning, a unified digital presence and energized interactions with consumers. These retailers surpassed other contenders because of the vitality that courses through their many interfaces and by lifting the bar for mobile and ecommerce. […]

Mon, Dec 30, 2013 at 2:44 PM

Digital LED billboards attractive to many, distracting to some

Placed in high-traffic areas, the well-lit digital billboards can outshine the sun, can easily be seen on the stormiest of days and the darkest of nights, and most importantly, can commandeer your attention by displaying nine or 10 advertisers a minute. The same sign can be rented out to numerous advertisers and some of them are double-sided, so they catch drivers both coming and going. […]

Mon, Dec 30, 2013 at 2:38 PM

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