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Thinking Big for a Smaller Solution: TinyGreenPC

Shown first at ISE 2015,  TinyGreenPC, In-Store Media and Silvercurve demonstrate a complete content-to-screen digital signage solution centred on the TinyGreenPC Solitaire Pi-Player.The Pi player is a pro grade dedicated media player offering both simple scheduling and ready templates and enterprise scalable scheduling with the Instoremedia Digital Signage solution. Drawing only 7W and built around the Raspberry Pi, the TinyGreenPC Solitaire Pi-Player offers a miniscule form factor. […]

feedproxy.google.com
Tue, Apr 14, 2015 at 7:00 PM

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First Real-time Reporting for Outdoor Ads

Outdoor advertising company Primesight has partnered with mobile research and sample specialist On Device Research to launch a solution called Primemobile Live, described as the first real-time reporting platform for outdoor ad campaigns. […]

mrweb.com
Tue, Apr 14, 2015 at 5:29 PM

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OOH advertising operator EYE Corp Media adds eight premium U.S. Malls to its mall media portfolio

NEW YORK, /PRNewswire/ -- EYE Corp Media, the out-of-home media company that reaches consumers where they shop, dine, commute and play is excited to announce the expansion of their mall portfolio with the addition of advertising rights for eight premium malls in key DMAs in the U.S., beginning July 1, 2015. […]

marketwatch.com
Tue, Apr 14, 2015 at 5:21 PM

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16:9 on 4K In Digital Signage: It’s Not A Sprint; It’s A Marathon

I have a business contact I work with on video production, and I mentioned to him recently how it may well be time to step up production from 720P to 1080P, as that now seems to have settled in as the standard in digital signage video outputs. Nope, he said, we’re going right on past 1080P and doing 4K. […]

sixteen-nine.net
Tue, Apr 14, 2015 at 5:17 PM

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Adams Outdoor lights up 175 digital billboards in 14 markets (dot2dotcommunications)

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dot2dotcommunications.com
Tue, Apr 14, 2015 at 5:08 PM

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16:9: McDonald’s is Testing Interactive Order Screens

  Guest Post: Steve Schildwachter, rVue. Recently, the rVue gang took a field trip to Downers Grove, Illinois, one of the test locations for Create Your Taste, a new initiative from our good client McDonald’s. This is an experience very different from any other McDonald’s. […]

sixteen-nine.net
Tue, Apr 14, 2015 at 3:27 PM

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How to Integrate Your Client’s Data into a Digital Signage Solution

Content can make or break a signage solution, so what do you do when your client has the content but can’t move it to your content management solution? […]

digitalsignageconnection.com
Tue, Apr 14, 2015 at 2:19 PM

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Verifone Media Launches #HelloGEO Campaign on Taxicab Digital Signage (DSConnection)

Advertising campaign is designed to prove the value of geo-targeting and day-part messaging on the company's DigitalTops network. […]

digitalsignageconnection.com
Tue, Apr 14, 2015 at 11:56 AM

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EYE-Fi Touch Table Technology Helps Share Vodacom’s VIP Experience

Guests visiting the Vodacom VIP Lounge at the Cape Town International Jazz Festival were treated to a unique interactive digital experience. […]

digitalsignageconnection.com
Tue, Apr 14, 2015 at 11:27 AM

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rVue Helps Turtle Wax Kick Off New Campaign on Big Screen

The company used its digital place-based media experience to help place the Turtle Wax "Breakout" video in theaters showing the new hit movie Furious 7. […]

digitalsignageconnection.com
Tue, Apr 14, 2015 at 11:01 AM

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Case Study: How Mobile Can Meet the Hype (mobilemarketingwatch)

Mobile is full of big promises. But if you are like most companies, you’re still waiting to see it actually lived up to the hype of reinventing corporate-consumer interactions. This case study from my new book, Big Social Mobile, How Digital Initiative can Reshape the Enterprise and Drive Business Value (Palgrave Macmillan), shows how mobile can be used to maximize the value of every consumer. […]

mobilemarketingwatch.com
Tue, Apr 14, 2015 at 11:00 AM

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AdWeek: This Startup Plans to Sell Advertising in Uber and Lyft Cars

Bellefeuille's startup, Viewswagen, is gearing up for a national launch on May 1, when it will begin reaching out to Lyft, Uber and Sidecar drivers to install tablets in their cars. […]

adweek.com
Tue, Apr 14, 2015 at 10:53 AM

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BroadSign SIGNificance Brings Public Service to Digital Signage (DSConnection)

Content designed specifically for DOOH media can be easily integrated into schedules, bringing attention to important charitable causes. […]

digitalsignageconnection.com
Tue, Apr 14, 2015 at 10:26 AM

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Primesight launches what it claims to be the first real-time reporting tool for out-of-home campaigns (fieldmarketing)

Primesight, in conjunction with On Device Research, has launched Primemobile Live, the first real-time reporting platform for outdoor advertising campaigns. The online portal, which is open to Primesight’s customers, will provide instant access to consumer feedback by reporting data on campaign awareness and resultant changes in attitudes and actions as they develop during the campaign period. […]

Tue, Apr 14, 2015 at 10:26 AM

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AdAge: Specialization Was a Mistake: How Agencies Can Restructure for the Future

Three Types of Agencies Will Lead the Way in the Digital World. We went wrong around the year 2000. Until that time, advertising and marketing were quite simple. […]

adage.com
Tue, Apr 14, 2015 at 10:16 AM

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