MEC’s Pasqua on BeetTV: iBeacons Can Enable Precise Mobile Marketing
AUSTIN — If you think you haven’t seen much evidence of location beacons’ use in a marketing context, following initial hype, you soon will. That’s according to one agency mobile marketing leader. “Apple just rolled out the Beacon API last year,” MEC Global’s north America lead for mobile and emerging technologies, Rachel Pasqua, tells Beet.TV in this video interview. […]
Mon, Apr 6, 2015 at 1:54 PM