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Monday, April 6, 2015 Mon, Apr 6, 2015

MEC’s Pasqua on BeetTV: iBeacons Can Enable Precise Mobile Marketing

AUSTIN — If you think you haven’t seen much evidence of location beacons’ use in a marketing context, following initial hype, you soon will. That’s according to one agency mobile marketing leader. “Apple just rolled out the Beacon API last year,” MEC Global’s north America lead for mobile and emerging technologies, Rachel Pasqua, tells Beet.TV in this video interview. […]

beet.tv
Mon, Apr 6, 2015 at 1:54 PM

India: OOH audience measurement to be reality, but not so soon (exchange4media)

The Indian Outdoor Advertising Association (IOAA) has initiated a third party study of the Indian outdoor landscape with a view of starting an industry-wide audience measurement system. The lack of a common currency has long been a concern for advertisers and OOH agencies and has often been cited as one of the reasons for OOH advertising’s lack of growth in the country. […]


Mon, Apr 6, 2015 at 11:56 AM

Sunday, April 5, 2015 Sun, Apr 5, 2015

Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market (emarketer)

The global mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion in spending and accounting for more than 50% of all digital ad expenditure for the first time. The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a nearly 430% increase from 2013. […]

emarketer.com
Sun, Apr 5, 2015 at 8:17 PM

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